Top 49 Home Decor Macro Influencers on Instagram in Australia

(Ranked by Followers)

Find the Top 49 Instagram Macro Influencers in Home Decor from Australia, ranked by followers. The leading names include Becjudd, Country Road, Typo, IKEA Australia, Home Beautiful, and many more. View the complete ranking of the top 49 IG creators in Home Decor from Australia with the highest follower.

Becjudd

Becjudd

Mum of 4. BSc. JAGGAD, The Skincare Company, Melbourne City Landrover, Spray Aus, Chadstone, AIA Vitality
Followers

787K

Engagement

0.10%

Uploads

5618

Country Road

Country Road

Inspiring modern Australian living every day. Tag @countryroad to be featured.
Followers

774K

Engagement

0.05%

Uploads

7184

Typo

Typo

Anything But Ordinary TikTok: @typo_shop Tag @typoshop #typoshop to be featured! SHOP ALL ⤵️
Followers

602K

Engagement

0.10%

Uploads

5139

IKEA Australia

IKEA Australia

Official IKEA Australia Insta. #IKEAatmyplace to share your home inspo & we'll regram our favourites. Customer service: please contact us on Facebook
Followers

534K

Engagement

0.05%

Uploads

1607

Home Beautiful

Home Beautiful

Australia's favourite homemaker brand, featuring renovating, decorating, design ideas and inspiration from beautiful Australian homes. #homebeautiful
Followers

490K

Engagement

0.00%

Uploads

3009

Bed Threads.®

Bed Threads.®

✨ Take 15% off EVERYTHING & over 30% off Bedding Bundles with the code SLEEPWEEK now! ✨
Followers

436K

Engagement

0.20%

Uploads

7697

The Beach People

The Beach People

Shop luxe essentials for the land and sea Designed in Australia Shipping from Australia and the US Byron Bay Flagship Store #thebeachpeople
Followers

424K

Engagement

0.05%

Uploads

5923

Geneva Vanderzeil

Geneva Vanderzeil

Life, made 🌿 Author ‘Home Is Where You Make It’ Always making something 👉🏼 #trashtoterracotta #letstravertine #uptiled ✉️ geneva@collectivegen.com
Followers

333K

Engagement

0.75%

Uploads

6069

Kip&Co

Kip&Co

Fun, stylish bedding, homewares & apparel. Join our Dream Team, the loyalty program that gives you free money, honey! Carbon neutral🌱 #kipandco
Followers

279K

Engagement

0.00%

Uploads

7828

West Elm Australia

West Elm Australia

Share your style with us using @westelmaus + #mywestelm and we’ll share our favourites!
Followers

268K

Engagement

0.25%

Uploads

3146

Mocka Australia

Mocka Australia

Modern, affordable furniture for the whole family. Tag us to be featured #mockaaustralia
Followers

265K

Engagement

0.00%

Uploads

2154

Armadillo

Armadillo

Certified B Corporation™ Our rugs lie lightly on this earth.
Followers

219K

Engagement

0.00%

Uploads

4732

Adore Home Magazine

Adore Home Magazine

Adore Home Magazine is an Australian home and lifestyle magazine dedicated to beautiful homes and decor.
Followers

217K

Engagement

0.25%

Uploads

2652

Jardan

Jardan

Furniture and lighting designed and handcrafted in Melbourne, with a curated collection of homewares — Carbon Neutral since 2014
Followers

209K

Engagement

0.05%

Uploads

2533

Sage And Clare

Sage And Clare

✨Artisanal + bohemian wares for you and your home ✨Based in Melbourne ✨Online + via boutique stockists ✨W/s enquiries - sales@sageandclare.com
Followers

206K

Engagement

0.15%

Uploads

3958

SPOTLIGHT

SPOTLIGHT

Create It, Decorate It, Celebrate It 🎨🏠 Don’t forget to show us what you’re making by tagging @spotlightstores #itswhatyoumakeit
Followers

183K

Engagement

0.00%

Uploads

2051

CASTLE AND THINGS

CASTLE AND THINGS

Fun enthusiasts. Artwork and bedlinen and sweaters and lotsa good stuff designed and made by us for life lovers and their beautiful homes.
Followers

180K

Engagement

0.25%

Uploads

3097

SARAH ELLISON.

SARAH ELLISON.

Available in Australia + USA @designwithinreach
Followers

174K

Engagement

1.35%

Uploads

2269

LoungeLovers

LoungeLovers

Design-led furniture. Stylish, comfortable & functional. Tag us and #loungelovers to feature!
Followers

153K

Engagement

0.05%

Uploads

1677

Brosa Design

Brosa Design

Creating beautiful homes effortlessly with furniture & interiors Continuing to deliver across Australia Visit us in Sydney & Melbourne 📸 #BrosaAtHome
Followers

132K

Engagement

0.00%

Uploads

4463

Milton & King

Milton & King

We make exclusive, premium quality: • Wallpapers • Drapery & Upholstery Fabrics ✈️Fast FREE Shipping World Wide 🔥Shop Now⬇️
Followers

128K

Engagement

0.10%

Uploads

1890

Boho Throw Rugs & Outdoor Camping Mats

Boho Throw Rugs & Outdoor Camping Mats

Recycled & Sustainable materials Carbon Positive & B Corp Certified Est. 2018 • 10 🌲 planted every item sold @jade_elise_collins @jake.applebee
Followers

125K

Engagement

0.34%

Uploads

2002

Cult.

Cult.

The leading design destination in Australia, Cult offers premium furniture, lighting and objects from iconic international brands.
Followers

120K

Engagement

0.10%

Uploads

3211

Jason Grant

Jason Grant

stylist/designer/author Creative Director @bluewatermotel_ JG Collections with @murobond_paint_ @dilorenzo_tiles @maakstudio @halirugs
Followers

116K

Engagement

0.05%

Uploads

17082

Bauwerk Colour

Bauwerk Colour

Natural Limewash Paint Company Australia | Europe | UK | Deutschland | Now shipping to the US
Followers

114K

Engagement

0.75%

Uploads

1525

Poliform Australia

Poliform Australia

Representing Italy's finest furniture, kitchens, wardrobe and wall systems. Discover our design stories.
Followers

104K

Engagement

0.00%

Uploads

1666

GLASSHOUSE FRAGRANCES

GLASSHOUSE FRAGRANCES

HUMIDOR
Followers

91K

Engagement

0.15%

Uploads

1143

CARISSA SMART

CARISSA SMART

Graphic Designer | Digital Content | Photography 📍Melbourne ✉️ carissa@designbyaikonik.com.au 👇🏼 Downloadable Planners/Calendars
Followers

87K

Engagement

0.50%

Uploads

2242

MAISON BALZAC

MAISON BALZAC

inspired by pure imagination, we create nostalgic, playful and delicate glassware, intriguing candles and unconventional objects.
Followers

80K

Engagement

0.85%

Uploads

2007

Nicki Dobrzynski

Nicki Dobrzynski

Interior designer. Photographer. Stylist. Home cook. Recently relocated to Wanaka, NZ and renovating 🔨 our new home.
Followers

79K

Engagement

1.80%

Uploads

1301

T I G M I T R A D I N G

T I G M I T R A D I N G

Founded upon considered & sustainable design choices, we curate & create unique hand-loomed rugs and objects for the modern home. Worldwide Shipping
Followers

76K

Engagement

0.45%

Uploads

1979

Simone Haag

Simone Haag

Melbourne Stylist curating residential spaces // Recently featured in ELLE Decoration UK ✨ Currently presenting @dreamhomesrevealed.aus on @9life
Followers

68K

Engagement

0.05%

Uploads

3608

Brook Gossen

Brook Gossen

✿ colourful feel-good art & design ✎ email (NO DMS) for queries ☟ sign up for discount on first order ✜ it’s brook without an e ✸ meanjin/brisbane
Followers

64K

Engagement

0.70%

Uploads

1276

Kira & Kira

Kira & Kira

Furniture showroom & interior design studio. Mon-Fri 9-5pm, Sat 9-4pm, Sun 10-3pm | 0449 509 989
Followers

62K

Engagement

0.35%

Uploads

2857

Gina Ciancio | Style Curator

Gina Ciancio | Style Curator

Interior styling, DIY + design inspo Designer | Blogger | Content creator Featured @thetodayshow @sunrise ✨ Join #stylecuratorchallenge 📍Canberra
Followers

39K

Engagement

0.90%

Uploads

774

LifeStyle

LifeStyle

LifeStyle 📺 - Channel 106 LifeStyle Food 🍽️ - Channel 125 LifeStyle Home 🏠 - Channel 126 Exclusive, premium lifestyle entertainment @foxtel
Followers

34K

Engagement

0.30%

Uploads

2972

Spence & Lyda

Spence & Lyda

For more than 20 years we have been showcasing furniture, lighting, textiles and objects that have soul, beauty and all the hallmarks of quality.
Followers

28K

Engagement

0.45%

Uploads

2868

Fanuli Furniture & Lighting

Fanuli Furniture & Lighting

Melbourne showroom - 681 Chapel St, South Yarra Sydney showroom - 269 Military Rd, Cremorne
Followers

27K

Engagement

0.00%

Uploads

3052

REBECCA JUDD

REBECCA JUDD

✨✨✨✨✨✨ Host on @applemusic Monday-Thursday 9-11AM GMT 🌎
Followers

22K

Engagement

0.25%

Uploads

512

The Make Haus

The Make Haus

Interiors | soiress | botanicals We reimagine moments, distil them into one succinct idea and execute it with aplomb.
Followers

17K

Engagement

1.15%

Uploads

783

Metalbird Australia

Metalbird Australia

🛠 Creative Street Art 🇦🇺 Aussie Made 🦅 Australian Native Birds 🌍 Join the Global Art Project
Followers

15K

Engagement

0.20%

Uploads

681

Potter & Co

Potter & Co

The only place to buy linen 💕 RETAIL + WHOLESALE fabric company✂️ OPEN ☀️Mon-Fri 9-4 WA BASED & PROUD
Followers

12K

Engagement

1.10%

Uploads

1291

Adriatic Furniture

Adriatic Furniture

Exclusive Yes, Expensive No. Family run furniture business for over 45 years 🛋
Followers

8K

Engagement

0.25%

Uploads

932

Tim Neve

Tim Neve

Aussie Interiors Stylist. TN Warehouse. Host @the_lake_haus coming soon. Educator @designschool_ Textiles #musebytimneve Shop Online:
Followers

7K

Engagement

1.10%

Uploads

1725

BRITT & LOCKY

BRITT & LOCKY

Our home🌵 Melbourne, Australia. Email or DM for collaborations
Followers

6K

Engagement

3.50%

Uploads

224

The Stockroom

The Stockroom

✨Shop our new range of Homeware and Decor items online now✨ Book a time to visit us via the link below👇🏼💸
Followers

4K

Engagement

2.15%

Uploads

1114

Kristin Chapple

Kristin Chapple

I’m Kristin ✨ Spin/TRX Instructor @stridespinandfitness_ 💪🏽 @big_daddy_chap ♥️ Mom life- Spin Bikes- Weights
Followers

4K

Engagement

5.55%

Uploads

2312

Sophie Casha

Sophie Casha

Stylist and writing
Followers

2K

Engagement

2.91%

Uploads

3547

Michele De'Ath

Michele De'Ath

🦀☀️🌴🌺🌊🏖🇧🇸 𝐆𝐨𝐫𝐠𝐞𝐨𝐮𝐬 𝐛𝐞𝐚𝐜𝐡 𝐡𝐨𝐮𝐬𝐞 𝐫𝐞𝐧𝐭𝐚𝐥 𝐨𝐧 𝐭𝐡𝐞 𝐢𝐬𝐥𝐚𝐧𝐝 𝐨𝐟 𝐆𝐫𝐞𝐚𝐭 𝐄𝐱𝐮𝐦𝐚, 𝐁𝐚𝐡𝐚𝐦𝐚𝐬. 𝐅𝐨𝐫 𝐞𝐧𝐪𝐮𝐢𝐫𝐢𝐞𝐬 𝐚𝐛𝐨𝐮𝐭 𝐫𝐞𝐧𝐭𝐢𝐧𝐠 𝐩𝐥𝐞𝐚𝐬𝐞 𝐞𝐦𝐚𝐢𝐥: 𝐌𝐢𝐜𝐡𝐞𝐥𝐞𝐝𝐢𝐥𝐥𝐲𝐜𝐫𝐚𝐛𝐫𝐚𝐧𝐜𝐡@𝐠𝐦𝐚𝐢𝐥.𝐜𝐨𝐦
Followers

1K

Engagement

3.10%

Uploads

770

Frequently Asked Questions: Home Decor Creators with the Highest Instagram Followers in Australia

Common Questions About Home Decor Instagram Creators with the Most Followers in Australia

Becjudd is the No.1 Home Decor Instagram Creator by Followers in Australia.
Becjudd being Australia's highest Home Decor creator has 787K followers on Instagram.
Engagement rate of the most followed Home Decor instagram influencer in Australia is 0 percent.
Top 10 Home Decor Instagram Creators with the Highest Number of followers in Australia Include: Becjudd, Country Road, Typo, IKEA Australia, Home Beautiful, Bed Threads.®, Geneva Vanderzeil, Geneva Vanderzeil, Kip&Co, and West Elm Australia.
Market Overview
DescriptionThe Instagram influencer market in Australia for the home decor industry is thriving, with many influencers creating visually appealing content that showcases interior design trends, DIY projects, and home improvement ideas. This sector benefits from the aesthetic nature of Instagram, which allows influencers to effectively engage with their audience through high-quality images and videos.
Market SizeThe home decor influencer market in Australia is estimated to be valued at AUD 150 million in 2023, with steady growth expected as more brands leverage influencer partnerships.
Growth TrendIncreasing
Target Audience
  • Homeowners
  • Renters
  • Interior design enthusiasts
  • DIY enthusiasts
Popular Categories
  • Interior Design
  • DIY Projects
  • Furniture
  • Home Accessories
  • Gardening
  • Renovation
Influencer Demographics
Age Groups
Primary Age Group25-44 years
Gender Distribution
Female70
Male30
Gender Distribution
Influencer Types
Nano Influencers
Follower Count1,000 - 10,000
Engagement Rate8-12%
Typical ContentPersonalized home decor tips, small DIY projects, room makeovers
Micro Influencers
Follower Count10,000 - 100,000
Engagement Rate6-8%
Typical ContentDetailed home tours, brand collaborations, medium-sized DIY projects
Macro Influencers
Follower Count100,000 - 1 million
Engagement Rate4-6%
Typical ContentHigh-quality home decor inspiration, partnerships with major brands, large-scale renovations
Mega Influencers
Follower Count1 million+
Engagement Rate2-4%
Typical ContentProfessional home decor content, significant brand endorsements, large follower base
Brand Collaborations
Types Of Brands
  • Furniture
  • Home Accessories
  • Paint Companies
  • DIY Tools
  • Gardening Supplies
  • Interior Design Firms
Common Collaboration Methods
  • Sponsored posts
  • Room makeovers
  • Product reviews
  • Home tours
  • DIY tutorials
Challenges
Market SaturationIncreasing competition among home decor influencers
AuthenticityMaintaining genuine engagement and trust with the audience
Content CreationConsistent production of high-quality, visually appealing content
Algorithm ChangesAdapting to Instagram’s algorithm changes that affect visibility and engagement
Opportunities
Growth ProjectionSteady growth anticipated as home decor remains a popular topic among Instagram users.
Emerging Trends
  • Sustainable and eco-friendly home decor products.
  • Smart home technology integration.
  • Virtual home tours and augmented reality for interior design.
Key Trends
Video ContentRising popularity of Instagram Reels and Stories for quick home decor tips and DIY projects.
AuthenticityPreference for real-life home transformations and relatable content.
Sponsored ContentIncreased collaborations with home decor brands for sponsored content.
Regulations And Guidelines
Disclosure RequirementsInfluencers must clearly disclose sponsored content and affiliate links as per the Australian Competition and Consumer Commission (ACCC) guidelines.
Content GuidelinesContent must adhere to Instagram's community guidelines, which prohibit false claims, inappropriate content, and infringements on intellectual property.
Child PrivacyCompliance with the Privacy Act 1988 (Cth) when featuring children in content.
Pricing Models
Per Post
DescriptionInfluencers are paid a fixed amount for each sponsored post or story.
Average Rate
NanoAUD 50 - AUD 200 per post
MicroAUD 200 - AUD 1,000 per post
MacroAUD 1,000 - AUD 10,000 per post
MegaAUD 10,000+ per post
Cost Per Engagement
DescriptionBrands pay influencers based on the number of engagements (likes, comments, shares) a post receives.
Average CpeAUD 0.04 - AUD 0.15 per engagement
Affiliate Marketing
DescriptionInfluencers earn a commission based on the sales generated through their referral links or discount codes.
Commission Rate5% - 20% of the sale price
Monetization Strategies
Brand PartnershipsCollaborations with home decor brands for sponsored posts, product placements, and endorsements.
Affiliate MarketingEarning commissions through affiliate links for home decor products.
Content Creation ServicesProviding content creation services for brands, including photography and videography.
Digital ProductsSelling e-books, guides, and printables related to home decor and DIY projects.
Online CoursesOffering courses on interior design, DIY projects, and home styling.
Popular Instagram Influencer With Instagram Id
0
NameThe Design Files
Instagram Id@thedesignfiles
1
NameThree Birds Renovations
Instagram Id@threebirdsrenovations
2
NameHome Beautiful
Instagram Id@homebeautiful
3
NameBecki Owens
Instagram Id@beckiowens
4
NameHunting for George
Instagram Id@huntingforgeorge

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Last check date: 2025-04-13 Time Zone: Asia/Kolkata

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