Top 91 Tourism Mega Influencers on Instagram in Australia

(Ranked by Followers)

Find the Top 91 Instagram Mega Influencers in Tourism from Australia, ranked by followers. The leading names include Australia, Sydney, Australia, Melbourne, #thisisqueensland, Discover Tasmania, and many more. View the complete ranking of the top 91 IG creators in Tourism from Australia with the highest follower.

Australia

Australia

Tourism Australia's official account. Tag @Australia or #SeeAustralia to give us permission to repost 🐨🇦🇺
Followers

6M

Engagement

0.21%

Uploads

12603

Sydney, Australia

Sydney, Australia

Official Sydney account of Destination NSW. Tag @sydney or #feelnewsydney #ilovesydney to give us permission to share and show your moments.
Followers

1M

Engagement

0.65%

Uploads

3477

Melbourne

Melbourne

Narrm, Australia Showing you around Melbourne and regional Victoria. #VisitMelbourne or #VisitVictoria to allow us to repost.
Followers

849K

Engagement

0.45%

Uploads

4181

#thisisqueensland

#thisisqueensland

Tourism & Events Queensland's official account. Tag @Queensland or #thisisqueensland to give us permission to feature your content 🐨🏄☀️
Followers

672K

Engagement

0.50%

Uploads

7329

Discover Tasmania

Discover Tasmania

Tourism Tasmania's official account. Tag @Tasmania, #DiscoverTasmania or #TassieStyle to give us permission to share
Followers

620K

Engagement

0.80%

Uploads

5074

Western Australia

Western Australia

Share your awe-inspiring adventures as you travel through Western Australia by using #wanderoutyonder, #thisiswa & mentioning us at @westernaustralia!
Followers

580K

Engagement

1.20%

Uploads

2263

South Australia

South Australia

The official account for South Australia. Tag @southaustralia or #SeeSouthAustralia to let us repost. It’s a place for those who want a little more.
Followers

559K

Engagement

1.40%

Uploads

3132

New South Wales

New South Wales

Official NSW account of Destination NSW. Tag @visitnsw, or use #NewSouthWales to give us permission to share. Show us how you #feelNSW
Followers

537K

Engagement

0.80%

Uploads

2790

Northern Territory - Australia

Northern Territory - Australia

Tourism Northern Territory's official IG. Tag @NTaustralia or #NTaustralia to give us permission to share. https://northernterritory.com/ugc 🚘🏊👣🌴🌅🐪🐊
Followers

359K

Engagement

1.05%

Uploads

5831

City Of Melbourne

City Of Melbourne

Welcome to the City of Melbourne’s official account. Our inbox isn’t monitored. Tag your photos with #melbmoment and we’ll share our favs here 📸
Followers

332K

Engagement

0.60%

Uploads

2200

Destination Gold Coast

Destination Gold Coast

Official Instagram for the Gold Coast, Queensland, Australia. ☀️ Use #PlayGoldCoast so we can feature your content.
Followers

305K

Engagement

0.40%

Uploads

5681

Visit Brisbane

Visit Brisbane

The official tourism account for Brisbane. Tag #visitbrisbane to give us permission to feature your photos 🌞
Followers

236K

Engagement

0.45%

Uploads

3220

Tropical North Queensland 🐠

Tropical North Queensland 🐠

Tourism Tropical North Queensland’s offical account. Tag @tropicalnorthqueensland, #exploreTNQ or #explorecairnsGBR to be featured 🌿✨
Followers

217K

Engagement

0.70%

Uploads

6964

City Of Sydney

City Of Sydney

We're the local government responsible for central Sydney and surrounds. To report urgent issues call us 24/7 on (02) 9265 9333.
Followers

188K

Engagement

0.10%

Uploads

1591

Hamilton Island Official

Hamilton Island Official

Welcome to the official Instagram account for Hamilton Island. Tag #HAMILTONISLAND or geotag @hamiltonisland to give us permission to repost.
Followers

186K

Engagement

0.80%

Uploads

3384

#lovewhitsundays

#lovewhitsundays

The official account of The Whitsundays, Queensland, Australia. Use our hashtag #lovewhitsundays
Followers

177K

Engagement

0.30%

Uploads

2931

Sydney Opera House

Sydney Opera House

Your place to discover the best of performing arts culture. Use #SydneyOperaHouse to be featured on our social channels. 📍Gadigal Land
Followers

168K

Engagement

0.15%

Uploads

1670

Flight Centre Australia

Flight Centre Australia

🌏Bringing you amazing travel experiences since 1982 📍Follow us via #ExperienceOurExperience #BeenThereWithFC
Followers

157K

Engagement

0.09%

Uploads

3533

Australia's South West

Australia's South West

The South West of @westernaustralia 🐬Bunbury Geographe 🌳Southern Forests & Valleys 🍇Margaret River Region ⛰Great Southern #AustraliasSouthWest
Followers

133K

Engagement

0.55%

Uploads

2674

Australia's North West

Australia's North West

Experience the magic of 🐪 Broome, 🏕 the Kimberley & 🚙Pilbara, Western Australia. Tag us in your adventures!@australiasnorthwest #australiasnorthwest
Followers

131K

Engagement

0.85%

Uploads

1768

Coral Coast, Western Australia

Coral Coast, Western Australia

Official account for Western Australia’s Coral Coast. Pinnacles - Ningaloo 🐠🐢 Share with us: #australiascoralcoast 🐬 #coralcoasthighway 🐳 #coralcoast
Followers

120K

Engagement

1.65%

Uploads

1925

#visitsunshinecoast

#visitsunshinecoast

Official Sunshine Coast tourism account. Authentic & immersive experiences. For real. Tag @visitsunshinecoast & #visitsunshinecoast
Followers

115K

Engagement

1.00%

Uploads

5362

Australian Traveller

Australian Traveller

Australia’s premier independent travel magazine 📍 Operating on Gadigal Land ↴ Find all of our articles, deals and giveaways below!
Followers

115K

Engagement

0.25%

Uploads

3130

Destination Perth

Destination Perth

The official regional tourism organisation for the destination of Perth & surrounds. Share your Perth experiences using #SeePerth or @destinationperth
Followers

107K

Engagement

0.50%

Uploads

2347

Visit Canberra

Visit Canberra

Curated from 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 530,000 #VisitCanberra posts, and counting.
Followers

84K

Engagement

1.00%

Uploads

4999

Warner Bros. Movie World

Warner Bros. Movie World

🎥 Hollywood on the Gold Coast! ☀️ 🎞 Where movie magic comes to life! 🎞 📸 Show us your photos using #movieworldaus
Followers

83K

Engagement

0.80%

Uploads

2329

Discover Brisbane

Discover Brisbane

#discoverbrisbane 🧡Your community for Eats, Drinks, Places, & Experiences in Brisbane & surrounding regions. 📸For more,click link 💡or Say Hello↘️Tap📧
Followers

74K

Engagement

0.50%

Uploads

2687

Currumbin Wildlife Sanctuary

Currumbin Wildlife Sanctuary

The Gold Coast’s premier place to connect with nature! 🐨 📸 Tag #currumbinsanctuary or #currumbinwildlifesanctuary to give us permission to repost 🦘
Followers

69K

Engagement

1.55%

Uploads

1955

Visit Great Ocean Road

Visit Great Ocean Road

Venture a little further where you’ll discover the greatest nature, food, wine and adventure. Find out why the locals call it their utopia… #Greatopia
Followers

68K

Engagement

0.15%

Uploads

1830

🌈 The Margaret River Region

🌈 The Margaret River Region

The Margaret River Region’s official account. Tag @MargaretRiver or #MargaretRiver to give us permission to repost 🦘🏄
Followers

65K

Engagement

0.95%

Uploads

2376

Lady Elliot Island Eco Resort

Lady Elliot Island Eco Resort

Official account for Lady Elliot Island Eco Resort • @ladyelliotislandecoresort • #ladyelliotisland | 🌱 Eco Certified | Accommodation & Day Tours
Followers

57K

Engagement

1.15%

Uploads

1741

Mornington Peninsula

Mornington Peninsula

Mornington Peninsula's official account ✨Explore more and tag us in your adventures #visitmp #MorningtonPeninsula 🌊🍇 Visit our Website ⬇️
Followers

52K

Engagement

0.10%

Uploads

2728

𝗕𝗮𝗿𝗿𝗶𝗻𝗴𝘁𝗼𝗻 𝗖𝗼𝗮𝘀𝘁

𝗕𝗮𝗿𝗿𝗶𝗻𝗴𝘁𝗼𝗻 𝗖𝗼𝗮𝘀𝘁

Official Instagram for the Barrington Coast region of NSW, Australia ⛰🏖🍃 Tag #barringtoncoast to be featured.
Followers

52K

Engagement

1.15%

Uploads

2374

#portdouglasdaintree

#portdouglasdaintree

🌴 The official Tourism Port Douglas Daintree account 💚 Your go-to guide in the region 📷 #portdouglasdaintree so we can repost your pics!
Followers

50K

Engagement

1.95%

Uploads

1812

Heron Island

Heron Island

Official account of Heron Island Resort • Experience the Great Barrier Reef • Tag @heronisland or #heronisland to give us permission to share!
Followers

48K

Engagement

4.80%

Uploads

884

BIG4 Holiday Parks

BIG4 Holiday Parks

🌴 Australia’s favourite holiday parks 📸 Share your snaps with #ExploreBIG4 LINK IN THE BIO:
Followers

47K

Engagement

0.75%

Uploads

2022

BridgeClimb Sydney

BridgeClimb Sydney

Book a Climb now and take advantage of our 35% off Unlocked Climbs! 🙌
Followers

44K

Engagement

0.15%

Uploads

2895

O'Reilly's Rainforest Retreat

O'Reilly's Rainforest Retreat

Escape, Experience, Connect @ O’Reilly’s in beautiful Lamington National Park. Australian ecotourism icon since 1926. Tag #oreillysrainforestretreat 🌄
Followers

43K

Engagement

0.50%

Uploads

2209

Sapphire Coast NSW

Sapphire Coast NSW

Official account for the NSW Sapphire Coast WONDERFULLY WILD. Halfway between Sydney & Melbourne, 3hr drive from Canberra #SapphireCoastNSW
Followers

38K

Engagement

3.70%

Uploads

1169

Shoalhaven Tourism

Shoalhaven Tourism

Shoalhaven, South Coast NSW, Australia. Tag @visitshoalhaven #shoalhaven or #100beachchallenge to allow repost permission. 49 towns to explore.
Followers

37K

Engagement

0.65%

Uploads

2016

Tourism New South Wales 🇦🇺

Tourism New South Wales 🇦🇺

About tourism in New South Wales - Australia 🐨Tag @tourismnsw or #tourismnsw or #nswtourism to give us permission to repost ♥️#iLoveNSW 👉DM for colab
Followers

34K

Engagement

3.55%

Uploads

579

Destination NSW

Destination NSW

Official account of Destination NSW. See @sydney and @visitnsw for what’s on in NSW. Tag @destination_nsw or #FeelNSW for a chance to be featured.
Followers

33K

Engagement

0.30%

Uploads

80

#visitfrasercoast

#visitfrasercoast

Official account for @queensland's Fraser Coast 🌴📍 Whale Heritage Site 🐋 Gateway to @visitkgarifraserisland 🏝 Home of @danandsteph13 👨‍👩‍👧🏡
Followers

32K

Engagement

0.35%

Uploads

1447

Phillip Island

Phillip Island

🐧🏖Welcome to Victoria's Phillip Island, one amazing place home to 101km2 of extraordinary experiences! 📸Tag @phillipisland or #phillipisland Plan 🖊👇
Followers

32K

Engagement

1.70%

Uploads

1948

SKYDIVE AUSTRALIA 🇦🇺

SKYDIVE AUSTRALIA 🇦🇺

Premium skydiving drop zones Australia-wide ✈️ • NSW • QLD • VIC • WA • Tag #skydiveaustralia for your chance to be featured! • Call 1300 GO HIGH • 🤙🏼
Followers

30K

Engagement

0.10%

Uploads

1132

INTRO Travel

INTRO Travel

🌏 Life Changing Group Travel Experiences 🏆 Worldwide Tour of the Year 🌿 10 Trees Planted for Every Booking 🤙 Visit Our Website ⬇
Followers

30K

Engagement

0.70%

Uploads

1814

#townsvilleshines

#townsvilleshines

Official page of Townsville North Queensland. Tag @townsvillenorthqueensland or #townsvilleshines to give us permission to repost! Want more? Click 👇
Followers

29K

Engagement

0.55%

Uploads

2439

Cradle Mountain Lodge

Cradle Mountain Lodge

Luxury in Tasmania’s wilderness Stay, indulge, rejuvenate and explore Share your photos @cradlemountainlodge or #cradlemountainlodge
Followers

27K

Engagement

2.45%

Uploads

838

Cruise Whitsundays

Cruise Whitsundays

Great Barrier Reef 🐢🐠Whitehaven Beach, Camira ⛵ Island Transfers, Reefsleep ✨ Tag #cruisewhitsundays to be featured 📷😉
Followers

27K

Engagement

1.00%

Uploads

1329

Sal Salis Ningaloo Reef

Sal Salis Ningaloo Reef

A Journey Beyond Experience Escape to paradise where the outback meets the reef. Enjoy barefoot luxury at our exclusive eco-luxe camp near Exmouth WA
Followers

24K

Engagement

1.25%

Uploads

648

Kalbarri Western Australia

Kalbarri Western Australia

Kalbarri Visitor Centre Nanda Country National Park 🌿 Coastal cliffs ⛰Wildflowers 🌼 Whales 🐋 #kalbarri#kalbarriwa#skywalk#natureswindow#blueholeswa
Followers

23K

Engagement

0.85%

Uploads

1527

Visit Ballarat

Visit Ballarat

📍 Wadawurrung and Dja Dja Wurrung Country ➕ Victoria's 2021 Top Tourism Town ➕ Tag your pics with #visitballarat or #ballarat
Followers

22K

Engagement

1.60%

Uploads

2435

Port Stephens, New South Wales

Port Stephens, New South Wales

Official Port Stephens Instagram Give us permission to share your photos by tagging @portstephens #portstephens #IncrediblebyNature
Followers

22K

Engagement

1.95%

Uploads

2276

Hello Gold Coast ☀️

Hello Gold Coast ☀️

⭐️ Number 1 Guide on the Gold Coast 🏖 📸 Tag us in your snaps #hellogoldcoast 🔍 Pick up a free book or visit us online
Followers

21K

Engagement

2.70%

Uploads

1455

#visitmackay

#visitmackay

Mackay, QLD, Australia Official IG. Follow and hashtag #visitmackay or #ourisaac for your chance to win! 🦘🏝🥾🦋
Followers

21K

Engagement

1.00%

Uploads

2920

Discovery Holiday Parks

Discovery Holiday Parks

Discover what matters and create memories that last a lifetime. 📍 70+ locations 🏝 Beachfront 🍷 Wine Regions ⛰ National Parks 📷 Tag @discoveryparks
Followers

20K

Engagement

0.25%

Uploads

3002

Journey Beyond Rail

Journey Beyond Rail

Exploring Australia by train on #TheGhan, #IndianPacific, #TheOverland & #GreatSouthern. Use hashtags or tag us to share your #JourneyBeyond.
Followers

18K

Engagement

1.20%

Uploads

959

Cairns Tourism - Queensland ☀️

Cairns Tourism - Queensland ☀️

Cairns, Queensland Australia Add #cairnstourism for a potential feature. #supportqueenslandbusiness ➰ #supportqueenslandbusiness #cairnstourism
Followers

17K

Engagement

3.85%

Uploads

357

Escape Travel Australia

Escape Travel Australia

The Holiday People. Book your dream escape with us. Share your travel images using #EscapeTravel.
Followers

16K

Engagement

0.95%

Uploads

1067

Clarence Valley, Australia

Clarence Valley, Australia

The Official Tourism page for the Clarence Valley, NSW, Australia. 📸 Tag us @MyClarenceValley or #myclarencevalley to give us permission to share.
Followers

14K

Engagement

1.20%

Uploads

3365

Gladstone Region, Queensland

Gladstone Region, Queensland

☀️ Official Instagram for the Gladstone Region! 📷 Share your adventures with us... ➡️ Tag @gladstoneregion, #gladstoneregion or #visitagnes1770
Followers

14K

Engagement

1.40%

Uploads

1183

SkyPoint

SkyPoint

Experienced unparalleled 360-degree views of the Gold Coast from SkyPoint Observation Deck and Climb. Open 7 days! Book your tickets here ⬇️
Followers

13K

Engagement

0.35%

Uploads

1836

Hamilton Island Air

Hamilton Island Air

Great Barrier Reef Tours, Heart💙Island, Whitehaven Beach stopovers and Island transfers, Scenic flights by Aeroplanes, Helicopters & Seaplanes.
Followers

12K

Engagement

3.05%

Uploads

501

Visit Capricorn Region, Qld

Visit Capricorn Region, Qld

Capricorn Region on the Southern Great Barrier Reef official account. Tag @visitcapricorn or use #visitcapricorn to give us permission to repost 🐟🍍🌴
Followers

11K

Engagement

1.35%

Uploads

1224

Manly Visitor Info Centre

Manly Visitor Info Centre

Share with us your favourite local spots to eat, drink and play by using #LoveNorthernBeaches or #LiveLikeALocalNB 🌞
Followers

11K

Engagement

2.00%

Uploads

1745

S E E T A S M A N I A 💚

S E E T A S M A N I A 💚

nipaluna/Hobart tour guide & travel service. Specialising in: Nature experiences, hiking adventures & private tours. Est 2016 🌱👣🍷🏕 #SeeTheRealTasmania
Followers

10K

Engagement

6.75%

Uploads

439

Spirit Of Tasmania 🚢🚢

Spirit Of Tasmania 🚢🚢

The official page of Spirit of Tasmania. Be a spirited traveller. Tag us #spiritoftasmania or #spiritedtraveller. Plan your dream summer escape ⬇️
Followers

10K

Engagement

1.65%

Uploads

926

Travel Associates Australia

Travel Associates Australia

One of a kind holiday experiences, designed and managed personally by expert advisors. Call 13 70 71.
Followers

10K

Engagement

0.20%

Uploads

1373

HeliSpirit Scenic Flights

HeliSpirit Scenic Flights

Unforgettable helicopter adventures in the Kimberley, Pilbara, Esperance & Northern Territory Tag @helispirit to be featured🚁
Followers

9K

Engagement

1.20%

Uploads

924

Expedia Australia

Expedia Australia

📷 Tag your travel pics with @expediaau and #mysomewhere to give us permission to repost 🌏 Explore more on blog.expedia.com.au ✈️ Discover and book:
Followers

8K

Engagement

1.35%

Uploads

293

#Kuranda

#Kuranda

🍃 Kuranda - A village in the rainforest ✨ Share your experience using #Kuranda
Followers

6K

Engagement

1.00%

Uploads

1407

Visit Bowen, Australia

Visit Bowen, Australia

Official account of Bowen Tourism, Top of the Whitsundays! 📷Tag #visitbowen and we'll share your photos.
Followers

6K

Engagement

4.00%

Uploads

1275

Agnes Water And 1770

Agnes Water And 1770

The Town of 1770 and Agnes Water's official Instagram Page. Tag your pics with #visitagnes1770 so we can repost. Enjoy our little slice of paradise!
Followers

5K

Engagement

1.55%

Uploads

450

SAILAWAY PORT DOUGLAS

SAILAWAY PORT DOUGLAS

•AUSTRALIA'S LEADING ECO TOURISM OPERATOR• #️⃣sailawayportdouglas ⛵️Sailing 🤿Snorkelling 🏝Coral Cay Exploring 🌅Sunset Sailing
Followers

4K

Engagement

3.20%

Uploads

224

WTMA

WTMA

Official account of the Wet Tropics Management Authority – governing body of our stunning World Heritage Area
Followers

3K

Engagement

0.25%

Uploads

450

Atoll Travel

Atoll Travel

Premium Surf Tours: 🇲🇻Maldives 🇮🇩 Indonesia 🇫🇯 Fiji 🇼🇸 Samoa 🇱🇰 Sri Lanka #whatareyouwaitingfor? Start your adventure:
Followers

3K

Engagement

2.65%

Uploads

531

Emu Bay Lavender Farm

Emu Bay Lavender Farm

Working lavender farm/cafe on Kangaroo Island 🌱 Handmade lavender products 💜 Open Tuesday-Sunday 9am-4pm (During SA school holidays open daily)
Followers

3K

Engagement

2.00%

Uploads

179

Visit Victoria

Visit Victoria

Victoria Tourism. Spreading the love for Victoria, Australia. Tag #visitvictoria @visitvictoria for a chance to be featured. Stay strong, stay safe.
Followers

3K

Engagement

3.56%

Uploads

9

SeaLink Rottnest Island

SeaLink Rottnest Island

SeaLink Rottnest offers the most modern, comfortable and eco-friendly way to travel to Rottnest Island! Show off your trip and tag #SeaLinkRotto.
Followers

3K

Engagement

1.35%

Uploads

670

TEMPTATION SAILING

TEMPTATION SAILING

Swim & watch dolphins in the wild. Public, private & twilight cruises along the shores of Adelaide. #temptationsailing
Followers

3K

Engagement

3.45%

Uploads

251

Darwin Harbour Cruises

Darwin Harbour Cruises

A Journey Beyond Experience You haven’t seen a sunset until you’ve seen a Darwin sunset. Tag us, or add #darwinharbourcruises to share your pics!
Followers

2K

Engagement

1.05%

Uploads

180

Jellurgal Aboriginal Centre

Jellurgal Aboriginal Centre

⛰Guided tours of Burleigh Headland 🎨Cultural Centre and art exhibit 🎵Aboriginal dance performances
Followers

2K

Engagement

6.10%

Uploads

199

KAYAK Australia

KAYAK Australia

KAYAK is a travel search engine that helps find the flight, hotel & rental car you want ✈️🌏 Tag your pic w/ @kayak_au or #mytravelhacks to be featured
Followers

2K

Engagement

0.70%

Uploads

562

1770reef Tours

1770reef Tours

TOURS TO LADY MUSGRAVE ISLAND 🌴🌻🌊Great Barrier Reef adventure~swimming with the Great 8🐢🐋🌷#1770reef Call 0749 727 222 to book! YouTube @1770reef
Followers

2K

Engagement

2.97%

Uploads

282

Visit Wollondilly

Visit Wollondilly

Escape to our rural region 🌾🐮 Shop, Visit and Love the Dilly💚 #visitwollondilly or tag @visitwollondilly for permission share your snaps!
Followers

2K

Engagement

1.50%

Uploads

319

Keswick Island

Keswick Island

Welcome To The Official Keswick Island Instagram Account. Share your photos from on the island with us by using #keswickisland
Followers

2K

Engagement

1.90%

Uploads

425

Tasmanian Air Tours

Tasmanian Air Tours

@tasmanianairtours
Followers

2K

Engagement

3.15%

Uploads

198

Kalamunda

Kalamunda

Kalamunda is a feature documentary that explores the ongoing loss of Australian forest and fauna with a data driven approach to telling the story.
Followers

1K

Engagement

6.55%

Uploads

132

Beleura House & Garden

Beleura House & Garden

An 1863 Italianate villa on the Mornington Peninsula hosting Recitals, Performances and Guided Tours
Followers

1K

Engagement

3.60%

Uploads

101

Gemfest - Festival Of Gems

Gemfest - Festival Of Gems

Huge 4 Day Event! Full of Gemstones & Jewellery, Live Entertainment, Kids fun zone, Markets + More. Jump the queue! 👇🏼Book online here👇🏼
Followers

708

Engagement

1.85%

Uploads

72

Mildura Australia

Mildura Australia

Followers

164

Engagement

34.50%

Uploads

2

Frequently Asked Questions: Tourism Creators with the Highest Instagram Followers in Australia

Common Questions About Tourism Instagram Creators with the Most Followers in Australia

Australia is the No.1 Tourism Instagram Creator by Followers in Australia.
Australia being Australia's highest Tourism creator has 6M followers on Instagram.
Engagement rate of the most followed Tourism instagram influencer in Australia is 0 percent.
Top 10 Tourism Instagram Creators with the Highest Number of followers in Australia Include: Australia, Sydney, Australia, Melbourne, #thisisqueensland, Discover Tasmania, Western Australia, New South Wales, New South Wales, Northern Territory - Australia, and City Of Melbourne.

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Last check date: 2025-04-14 Time Zone: Asia/Kolkata

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