Top 37 E-commerce Mega Influencers on Instagram in India

(Ranked by Followers)

Find the Top 37 Instagram Mega Influencers in E-commerce from India, ranked by followers. The leading names include MYNTRA, Paytm, Flipkart, Amazon India, Meesho @meeshoapp, and many more. View the complete ranking of the top 37 IG creators in E-commerce from India with the highest follower.

MYNTRA

MYNTRA

Winter chills, Wedding thrills—step into style this season ❄️💍 Explore now 🛍️👇
Followers

4M

Engagement

0.05%

Uploads

15083

Paytm

Paytm

UPI ke liye #PaytmKaro
Followers

4M

Engagement

0.00%

Uploads

2365

Flipkart

Flipkart

Ngl, we love hearing you! So for a quick turnaround of your queries, tell us here 👇
Followers

3M

Engagement

0.00%

Uploads

3889

Amazon India

Amazon India

The official Instagram profile of Amazon India.
Followers

2M

Engagement

0.00%

Uploads

4215

Meesho @meeshoapp

Meesho @meeshoapp

We make quality products accessible to all. That's why we offer a wide range of quality products at lowest prices. New Seller Address: @sellonmeesho
Followers

2M

Engagement

1.00%

Uploads

1790

Nykaa Fashion

Nykaa Fashion

Home to a carefully curated mix of 1700+ brands and 400,000 styles. Come discover Nykaa Fashion and find your moment of joy at the link below 👇
Followers

1M

Engagement

0.00%

Uploads

5435

KOOVS

KOOVS

Fashion forward, fresh, young & inclusive #WeAreKoovs
Followers

703K

Engagement

0.45%

Uploads

3514

Snapdeal

Snapdeal

We see you ❤️ deals! Want great quality products at pocket-friendly prices? You're at the right place 😄 Now with Free delivery & no minimum order
Followers

691K

Engagement

0.00%

Uploads

3861

Zipker

Zipker

is an E-Commerce marketplace to discover ethnic Indian fashion products. Click here to Shop now⬇️
Followers

624K

Engagement

0.70%

Uploads

7810

Paytm Mall

Paytm Mall

Discover & Buy Gift Cards of India's most favourite brands! Save more via Gift Cards
Followers

516K

Engagement

0.00%

Uploads

3716

Rustorange

Rustorange

Celebrating the magic of contemporary Indian wear ✈️ Ships globally 🖼️ Use #rustorangediva to feature 💁 support@rustorange.com Shop here👇
Followers

380K

Engagement

0.00%

Uploads

2453

StalkBuyLove

StalkBuyLove

📸To feature in our squad, Use #BabesOfSBL 🎀Collaborate▶love@stalkbuylove.com🎀 ✨ EOSS! 50% OFF Sitewide! Code: EOSS50✨ 👇🏽 link below
Followers

284K

Engagement

0.40%

Uploads

4104

Craftsvilla

Craftsvilla

A truly ethnic fashion destination for fresh designs & latest styles! Visit here👇
Followers

275K

Engagement

0.00%

Uploads

3040

Hopscotch

Hopscotch

A children’s fashion brand for 0-16 year olds, inspired by the joy and wonder of childhood.
Followers

214K

Engagement

0.00%

Uploads

2263

Supertails.com

Supertails.com

Crazy about pets. Serious about pet care. 🐶🐱
Followers

193K

Engagement

0.29%

Uploads

1409

The June Shop

The June Shop

Design-oriented, innovation-led lifestyle and home decor brand. 📩: sales@thejuneshop.com Shop ⬇️
Followers

171K

Engagement

0.55%

Uploads

977

Trell Shop

Trell Shop

Your one-stop destination for beauty, apparel, accessories, wellness & more! #Trellivering with Love 💝 Shop now👇
Followers

148K

Engagement

0.05%

Uploads

1848

JioMart

JioMart

A New World of Online Grocery Shopping
Followers

121K

Engagement

0.00%

Uploads

1092

Amazon Karigar

Amazon Karigar

Authentic crafts by Indian artisans. We showcase over 55,000 products, including 270+ unique arts and crafts from 20+ states.
Followers

79K

Engagement

0.00%

Uploads

793

Bigbasket

Bigbasket

bigbasket.com is India's largest online supermarket delivering everything you need right to your doorstep in 27 cities in India!
Followers

70K

Engagement

0.00%

Uploads

2111

TeeStory

TeeStory

Get comfy with our dope Pop-culture merch, in ALL sizes! T-Shirts, Hoodies & more! Be a part of #TeeStory & tag us with #TeeStoryCrew Shop below 👇
Followers

55K

Engagement

0.10%

Uploads

3398

PharmEasy App

PharmEasy App

Your one-stop destination for Medicines, Lab Tests & Health Essentials👇
Followers

53K

Engagement

3.45%

Uploads

1277

Art&Found™

Art&Found™

🖼 Making Art Accessible 🌏 South Asia’s leading platform for affordable art 🏆 ”Top 5 art accounts to follow on Insta” — AD ‘21
Followers

43K

Engagement

0.65%

Uploads

1108

Freshtohome

Freshtohome

Freshly caught, chemical-free Fish & Seafood, Antibiotic-free Chicken, Hand-raised Meats.
Followers

35K

Engagement

13.45%

Uploads

457

Archies Online

Archies Online

❤️ The most special way to say you care 💌 Send gifts around the world with Archies
Followers

31K

Engagement

0.00%

Uploads

3984

CashKaro

CashKaro

India’s largest #Cashback & Coupons site. Shop via us & earn Cashback on Amazon, Ajio, Myntra & 1500+ sites Cofounders: @swatidb & @rohan_cashkaro
Followers

28K

Engagement

0.75%

Uploads

3305

Netmeds

Netmeds

Order prescription medicines, bestselling beauty products, Ayush wellness, OTC essentials, health devices & more | Get superfast doorstep delivery
Followers

13K

Engagement

1.30%

Uploads

1042

Cheapokart

Cheapokart

Heeyy !! COD❌NOT AVAILABLE SHIPPING CHARGE EXTRA RETURN AND EXCHANGE NOT AVAILABLE OPENING VIDEO MUST DM FOR COLLABORATION
Followers

12K

Engagement

0.15%

Uploads

2127

IndiaBuyLocal

IndiaBuyLocal

A one of its kind e-commerce platform for homegrown brands #vocalforlocal #makeinindia
Followers

11K

Engagement

0.00%

Uploads

308

Printvenue

Printvenue

India's #1 Customized Printing Services For Business & Gifting. #Printvenue Available on Android & iOS.
Followers

6K

Engagement

0.00%

Uploads

918

Meatigo.com 🥟🥓🍔

Meatigo.com 🥟🥓🍔

We bring you the best selection of meats & deli products & deliver it right to your doorstep! Order now via 👇🏻
Followers

6K

Engagement

1.38%

Uploads

179

True Bay India

True Bay India

India’s 1st Homegrown Premium Ashtanga Yoga Workshop & Retreat Organiser By & for Yoga Practitioners #inclusion #solo #womanowned #smallbusiness #poc
Followers

6K

Engagement

3.59%

Uploads

87

FabFurnish.com

FabFurnish.com

India's leading online shopping destination for furniture, furnishings, decor and kitchenware!
Followers

5K

Engagement

0.20%

Uploads

1576

Ajio Business

Ajio Business

Ajio Business - The best app for all fashion retailers.
Followers

5K

Engagement

4.80%

Uploads

299

StarQuik - A TATA Enterprise

StarQuik - A TATA Enterprise

Best of Groceries, Fresh Fruits, Vegetables & Non-Veg Home Delivered. Better Quality, Savings, & Choice. Also, shop at your nearest StarBazaar store.
Followers

4K

Engagement

0.45%

Uploads

1054

Best Price India

Best Price India

This is the official Instagram page for Best Price Modern Wholesale, India. The country's leading and trusted wholesaler.
Followers

4K

Engagement

0.73%

Uploads

452

India.Fashion.Bazar

India.Fashion.Bazar

Have an idea for your attire? Let us know, we can bring it to life for you. 🇺🇸🇮🇳🇺🇸. Working Globally. Curated fashion inspiration.
Followers

141

Engagement

18.15%

Uploads

75

Frequently Asked Questions: E-commerce Creators with the Highest Instagram Followers in India

Common Questions About E-commerce Instagram Creators with the Most Followers in India

MYNTRA is the No.1 E-commerce Instagram Creator by Followers in India.
MYNTRA being India's highest E-commerce creator has 4M followers on Instagram.
Engagement rate of the most followed E-commerce instagram influencer in India is 0 percent.
Top 10 E-commerce Instagram Creators with the Highest Number of followers in India Include: MYNTRA, Paytm, Flipkart, Amazon India, Meesho @meeshoapp, Nykaa Fashion, Snapdeal, Snapdeal, Zipker, and Paytm Mall.
Market Overview
DescriptionThe Instagram influencer market in India's e-commerce sector is growing rapidly. Influencers play a crucial role in driving online sales by leveraging their large follower bases to promote products and brands.
Market SizeThe influencer marketing industry in India was estimated to be worth INR 900 crore (approximately $120 million) in 2022 and is expected to grow at a CAGR of 25% over the next five years.
Growth TrendIncreasing
Target Audience
  • Millennials
  • Gen Z
  • Urban consumers
Popular Categories
  • Fashion
  • Beauty
  • Electronics
  • Home Decor
  • Fitness
  • Food & Beverages
Influencer Demographics
Age Groups
Primary Age Group18-34 years
Gender Distribution
Female60
Male40
Gender Distribution
Influencer Types
Nano Influencers
Follower Count1,000 - 10,000
Engagement Rate6-10%
Typical ContentHighly personalized content, strong community feel, often focus on niche topics
Micro Influencers
Follower Count10,000 - 100,000
Engagement Rate5-7%
Typical ContentDiverse range of content, mix of personal and promotional posts, trusted recommendations
Macro Influencers
Follower Count100,000 - 1 million
Engagement Rate3-5%
Typical ContentProfessional-quality content, larger reach, frequently collaborate with major brands
Mega Influencers
Follower Count1 million+
Engagement Rate1-3%
Typical ContentHighly polished and branded content, significant influence, often celebrities or well-known personalities
Brand Collaborations
Types Of Brands
  • Fashion
  • Beauty
  • Electronics
  • Home Decor
  • Fitness
  • Food & Beverages
Common Collaboration Methods
  • Sponsored posts
  • Product reviews
  • Giveaways
  • Brand ambassadorships
  • Affiliate marketing
Challenges
Market SaturationHigh competition among influencers
AuthenticityMaintaining trust and authenticity with the audience
Content CreationRegular and engaging content is required to keep the audience engaged
Algorithm ChangesAdapting to Instagram’s algorithm changes that affect reach and engagement
Opportunities
Growth ProjectionSignificant growth expected as more brands invest in influencer marketing to tap into the expanding online consumer base.
Emerging Trends
  • Increased focus on sustainability and eco-friendly products.
  • Rise of regional language content to cater to diverse audiences.
  • Greater emphasis on diversity and inclusivity in content.
Key Trends
Video ContentIncreasing preference for short-form video content like Instagram Reels and Stories.
AuthenticityAudiences favor authentic and relatable content over highly polished posts.
Sponsored ContentGrowing number of collaborations with brands for sponsored posts and giveaways.
Regulations And Guidelines
Disclosure RequirementsInfluencers must clearly disclose when their content is sponsored or contains affiliate links, as per the Advertising Standards Council of India (ASCI) guidelines.
Content GuidelinesInfluencers must adhere to Instagram's community guidelines, which prohibit misleading claims, inappropriate content, and violations of intellectual property rights.
Child PrivacyCompliance with the Personal Data Protection Bill when featuring children in content.
Pricing Models
Per Post
DescriptionInfluencers are paid a fixed amount for each sponsored post or story.
Average Rate
NanoINR 1,000 - INR 10,000 per post
MicroINR 10,000 - INR 50,000 per post
MacroINR 50,000 - INR 2,00,000 per post
MegaINR 2,00,000+ per post
Cost Per Engagement
DescriptionBrands pay influencers based on the number of engagements (likes, comments, shares) a post receives.
Average CpeINR 1 - INR 5 per engagement
Affiliate Marketing
DescriptionInfluencers earn a commission based on the sales generated through their referral links or discount codes.
Commission Rate5% - 20% of the sale price
Monetization Strategies
Brand PartnershipsCollaborations with brands for sponsored posts, product placements, and endorsements.
Affiliate MarketingEarning commissions through affiliate links for products and services.
Content Creation ServicesProviding photography, videography, and content strategy services to brands.
Digital ProductsSelling e-books, guides, and printables related to niche topics.
Online CoursesOffering courses on various topics related to the influencer's niche.
Popular Instagram Influencer With Instagram Id
0
NameKomal Pandey
Instagram Id@komalpandeyofficial
1
NameKusha Kapila
Instagram Id@kushakapila
2
NameMasoom Minawala
Instagram Id@masoomminawala
3
NameSiddharth Batra
Instagram Id@siddharth93batra
4
NameAashna Shroff
Instagram Id@aashnashroff

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Last check date: 2025-04-11 Time Zone: Asia/Kolkata

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