Top Luxury Living Micro Influencers on Instagram in Indonesia

(Ranked by Followers)

Nakula Villa Management

Nakula Villa Management

A curated collection of homes in Bali - providing you a sanctuary to be yourself and create memories with your loved ones. #WelcomeHome #Nakula
Followers

18K

Engagement

20.60%

Uploads

1060

Southgate Residence

Southgate Residence

A vibrant living in South Jakarta. Offering all greatest life conveniences at a time; where urban luxury meets green living Member of @sinarmas_land
Followers

4K

Engagement

1.15%

Uploads

1020

Fraser Residence Menteng Jkt

Fraser Residence Menteng Jkt

Gold-Standard Serviced Residences 🏡 Long & Short Stay 🐕 Pet-Friendly Bistro & Functions @relishbistrojkt #FraserMoments #FraserMentengJakarta
Followers

3K

Engagement

2.17%

Uploads

358

Frequently Asked Questions: Luxury Living Creators with the Highest Instagram Followers in Indonesia

Common Questions About Luxury Living Instagram Creators with the Most Followers in Indonesia

Nakula Villa Management is the No.1 Luxury Living Instagram Creator by Followers in Indonesia.
Nakula Villa Management being Indonesia's highest Luxury Living creator has 18K followers on Instagram.
Engagement rate of the most followed Luxury Living instagram influencer in Indonesia is 21 percent.
Top 10 Luxury Living Instagram Creators with the Highest Number of followers in Indonesia Include: Nakula Villa Management, Southgate Residence, Fraser Residence Menteng Jkt, , , , , , , and .
Market Overview
DescriptionThe Instagram influencer market for luxury living in Indonesia is rapidly growing, fueled by the increasing number of affluent consumers and the rise of social media usage. Influencers in this niche promote high-end lifestyle products and experiences, ranging from luxury fashion and beauty to premium travel and gourmet food.
Market SizeThe luxury living influencer market in Indonesia was estimated to be worth IDR 1.2 trillion in 2023, with a projected annual growth rate of 15% over the next few years.
Growth TrendIncreasing
Target Audience
  • Affluent consumers
  • High-net-worth individuals
  • Luxury enthusiasts
Popular Categories
  • Luxury fashion
  • High-end beauty products
  • Premium travel experiences
  • Gourmet food
  • Luxury real estate
  • Exclusive events
Influencer Demographics
Age Groups
Primary Age Group25-44 years
Gender Distribution
Female60
Male40
Gender Distribution
Influencer Types
Nano Influencers
Follower Count1,000 - 10,000
Engagement Rate8-12%
Typical ContentPersonalized and niche-focused content, often showcasing local luxury products and experiences
Micro Influencers
Follower Count10,000 - 100,000
Engagement Rate6-9%
Typical ContentCurated luxury lifestyle content, trusted recommendations, and high engagement with followers
Macro Influencers
Follower Count100,000 - 1 million
Engagement Rate4-6%
Typical ContentHigh-quality, polished content, collaborations with well-known luxury brands
Mega Influencers
Follower Count1 million+
Engagement Rate2-4%
Typical ContentCelebrity-level influence, premium and exclusive content, significant brand partnerships
Brand Collaborations
Types Of Brands
  • Luxury fashion
  • High-end beauty products
  • Premium travel experiences
  • Gourmet food
  • Luxury real estate
  • Exclusive events
Common Collaboration Methods
  • Sponsored posts
  • Product placements
  • Exclusive events
  • Brand ambassadorships
  • Affiliate marketing
Challenges
Market SaturationHigh competition among luxury influencers
AuthenticityMaintaining authenticity and exclusivity while promoting luxury products
Content CreationCreating high-quality and visually appealing content regularly
Algorithm ChangesNavigating Instagram’s algorithm changes that affect reach and engagement
Opportunities
Growth ProjectionStrong growth potential as the luxury market in Indonesia continues to expand.
Emerging Trends
  • Increased demand for sustainable and eco-friendly luxury products.
  • Growing interest in experiential luxury, such as exclusive events and bespoke travel experiences.
  • Emphasis on personalized and unique luxury offerings.
Key Trends
Video ContentRise in popularity of Instagram Reels and Stories for showcasing luxury products and experiences.
AuthenticityPreference for genuine and relatable luxury influencers over overly polished content.
Exclusive ContentCreating exclusive content for followers, such as behind-the-scenes looks and limited-time offers.
Regulations And Guidelines
Disclosure RequirementsInfluencers must clearly disclose sponsored content and affiliations according to Indonesian advertising regulations.
Content GuidelinesCompliance with Instagram's community guidelines and local advertising standards.
Consumer ProtectionEnsuring transparency and honesty in product endorsements to protect consumer interests.
Pricing Models
Per Post
DescriptionInfluencers are paid a fixed amount for each sponsored post or story.
Average Rate
NanoIDR 500,000 - IDR 1,500,000 per post
MicroIDR 1,500,000 - IDR 5,000,000 per post
MacroIDR 5,000,000 - IDR 50,000,000 per post
MegaIDR 50,000,000+ per post
Cost Per Engagement
DescriptionBrands pay influencers based on the number of engagements (likes, comments, shares) a post receives.
Average CpeIDR 200 - IDR 800 per engagement
Affiliate Marketing
DescriptionInfluencers earn a commission based on the sales generated through their referral links or discount codes.
Commission Rate5% - 20% of the sale price
Monetization Strategies
Brand PartnershipsCollaborations with luxury brands for sponsored posts, product placements, and endorsements.
Affiliate MarketingEarning commissions through affiliate links for luxury products and services.
Content Creation ServicesOffering photography, videography, and content strategy services to luxury brands.
Exclusive EventsHosting or promoting exclusive events and experiences for followers.
Digital ProductsSelling high-end digital products like e-books, guides, and exclusive content subscriptions.
Popular Instagram Influencer With Instagram Id
0
NameAnaz Siantar
Instagram Id@anazsiantar
1
NamePatricia Gouw
Instagram Id@patriciagouw
2
NameAyla Dimitri
Instagram Id@ayladimitri
3
NameJovi Adhiguna
Instagram Id@joviadhiguna
4
NameMaria Rahajeng
Instagram Id@maria.rahajeng

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Last check date: 2025-04-19 Time Zone: Asia/Kolkata

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