Top Macro Influencers on Instagram in Sonoma

(Ranked by Followers)

Discover the Top Macro Influencers on Instagram in Sonoma, ranked by followers. Leading the list are Sonoma Raceway, SCRIBE. Winery, GROUNDATION Official Instagram, Chateausonoma, MacArthur Place Hotel & Spa, and more. See the full list of the top Instagram creators in Sonoma with the most follower.

Sonoma Raceway

Sonoma Raceway

Official Instagram of Sonoma Raceway. 🏎💨🍇🍷 Download the Sonoma Raceway app! #RaceSonoma
Followers

62K

Engagement

1.05%

Uploads

2745

SCRIBE. Winery

SCRIBE. Winery

Producing lively, terroir-driven wines in SONOMA, CALIFORNIA.
Followers

60K

Engagement

0.15%

Uploads

2301

GROUNDATION Official Instagram

GROUNDATION Official Instagram

💿 New Album ONE ROCK May 13, 2022
Followers

41K

Engagement

2.45%

Uploads

698

Chateausonoma

Chateausonoma

French inspired living in Wine Country. Shop our brick and mortar or online shop 🇫🇷#chateausonoma @mssarahanderson
Followers

25K

Engagement

1.30%

Uploads

1455

MacArthur Place Hotel & Spa

MacArthur Place Hotel & Spa

Named # 1 hotel in Sonoma by @USNewsTravel. Home to Layla | The Bar at MacArthur | The Porch
Followers

24K

Engagement

1.00%

Uploads

570

Gia Coppola Wine

Gia Coppola Wine

by @mastergia. 21+ to follow.
Followers

22K

Engagement

0.90%

Uploads

508

Sonoma International Film Fest

Sonoma International Film Fest

SIFF Celebrates 25 Years of the Best in Film, Food, Wine & Fun March 23-27, 2022. Tag your photos: #SIFF2022
Followers

3K

Engagement

0.45%

Uploads

1652

Cafe LaHaye

Cafe LaHaye

American bistro located in the heart of Sonoma since 1996
Followers

2K

Engagement

5.35%

Uploads

778

Frequently Asked Questions: Creators with the Highest Instagram Followers in Sonoma

Common Questions About Instagram Creators with the Most Followers in Sonoma

Sonoma Raceway is the No.1 Instagram Creator by Followers in Sonoma.
Sonoma Raceway being Sonoma's highest creator has 62K followers on Instagram.
Engagement rate of the most followed instagram influencer in Sonoma is 1 percent.
Top 10 Instagram Creators with the Highest Number of followers in Sonoma Include: Sonoma Raceway, SCRIBE. Winery, GROUNDATION Official Instagram, Chateausonoma, MacArthur Place Hotel & Spa, Gia Coppola Wine, Cafe LaHaye, Cafe LaHaye, , and .
Market Overview
LocationSonoma, USA
DescriptionThe Instagram influencer market in Sonoma, a region known for its wine production and scenic landscapes, is niche yet growing. Influencers in this area often focus on lifestyle, travel, food, and wine-related content.
Market SizeWhile specific data for Sonoma is limited, the broader influencer market in the USA is valued at approximately $2.6 billion as of 2023.
Growth TrendModerate
Target Audience
  • Wine enthusiasts
  • Travelers
  • Foodies
  • Lifestyle followers
Popular Categories
  • Wine
  • Travel
  • Food
  • Lifestyle
  • Health & Wellness
Influencer Demographics
Age Groups
Primary Age Group25-44 years
Gender Distribution
Female70
Male30
Gender Distribution
Influencer Types
Nano Influencers
Follower Count1,000 - 10,000
Engagement Rate7-10%
Typical ContentLocal experiences, wine tasting events, vineyard tours
Micro Influencers
Follower Count10,000 - 100,000
Engagement Rate5-7%
Typical ContentHigh-quality photos and videos of wineries, local cuisine, travel tips
Macro Influencers
Follower Count100,000 - 1 million
Engagement Rate3-5%
Typical ContentProfessional content, collaborations with well-known wine brands, luxury travel experiences
Mega Influencers
Follower Count1 million+
Engagement Rate1-3%
Typical ContentHighly polished and branded content, significant influence, often include celebrity endorsements
Brand Collaborations
Types Of Brands
  • Wine
  • Travel
  • Food
  • Lifestyle
  • Health & Wellness
Common Collaboration Methods
  • Sponsored posts
  • Product reviews
  • Event promotions
  • Brand ambassadorships
  • Affiliate marketing
Challenges
Market SaturationModerate competition among local influencers
AuthenticityMaintaining a genuine connection with the audience
Content CreationContinuously producing engaging and high-quality content
SeasonalityInfluencer activity may vary with tourism seasons and wine harvest times
Opportunities
Growth ProjectionSteady growth expected as more local brands and wineries invest in influencer marketing.
Emerging Trends
  • Focus on sustainable and organic wine production.
  • Increasing interest in virtual wine tastings and tours.
  • Greater emphasis on local and authentic experiences.
Key Trends
Video ContentPreference for video content showcasing behind-the-scenes of wine production and travel experiences.
AuthenticityAudience favors authentic stories and real-life experiences over highly polished content.
Sponsored ContentCollaborations with local wineries, restaurants, and travel agencies are on the rise.
Regulations And Guidelines
Disclosure RequirementsInfluencers must clearly disclose sponsored content and partnerships as per FTC guidelines.
Content GuidelinesAdherence to Instagram's community guidelines, including prohibitions on misleading claims and inappropriate content.
Alcohol PromotionCompliance with local laws and Instagram policies regarding the promotion of alcoholic beverages.
Pricing Models
Per Post
DescriptionInfluencers are paid a fixed amount for each sponsored post or story.
Average Rate
Nano$50 - $200 per post
Micro$200 - $1,000 per post
Macro$1,000 - $5,000 per post
Mega$5,000+ per post
Cost Per Engagement
DescriptionBrands pay influencers based on the number of engagements (likes, comments, shares) a post receives.
Average Cpe$0.05 - $0.15 per engagement
Affiliate Marketing
DescriptionInfluencers earn a commission based on the sales generated through their referral links or discount codes.
Commission Rate5% - 20% of the sale price
Monetization Strategies
Brand PartnershipsCollaborations with local and regional brands for sponsored posts, product placements, and endorsements.
Affiliate MarketingEarning commissions through affiliate links for wine and travel-related products and services.
Content Creation ServicesProviding photography, videography, and content strategy services to local businesses.
Digital ProductsSelling e-books, guides, and printables related to wine tasting, travel itineraries, and local cuisine.
EventsHosting and promoting local events, wine tastings, and tours.

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Last check date: 2025-04-26 Time Zone: Asia/Kolkata

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