Top Motorsports Macro Influencers on Instagram in South Africa

(Ranked by Followers)

Stacey-lee May Queen Of Smoke

Stacey-lee May Queen Of Smoke

Hyperdrive S1🏎 Monster athlete💪 Female spinner 🖤 Drift girl👌 Hollywoodbets💜 South Africa🇿🇦 Twitter @StaceyM325i For bookings: teamstaceyza@gmail.com
Followers

56K

Engagement

1.65%

Uploads

372

Mathew Scholtz

Mathew Scholtz

•Grateful for this life •Racing in @motoamerica 🇺🇸 •Rider at @westby_racing 💍 @kiks_mattioda
Followers

11K

Engagement

10.10%

Uploads

253

Frequently Asked Questions: Motorsports Creators with the Highest Instagram Followers in South Africa

Common Questions About Motorsports Instagram Creators with the Most Followers in South Africa

Stacey-lee May Queen Of Smoke is the No.1 Motorsports Instagram Creator by Followers in South Africa.
Stacey-lee May Queen Of Smoke being South Africa's highest Motorsports creator has 56K followers on Instagram.
Engagement rate of the most followed Motorsports instagram influencer in South Africa is 2 percent.
Top 10 Motorsports Instagram Creators with the Highest Number of followers in South Africa Include: Stacey-lee May Queen Of Smoke, Mathew Scholtz, , , , , , , , and .
Market Overview
DescriptionThe motorsports influencer market on Instagram in South Africa is a niche yet rapidly growing segment. Influencers in this space use their platforms to share content related to car racing, motorbikes, and other motorsport activities, attracting a dedicated and passionate audience.
Market SizeThe market is still emerging but has shown significant potential with increasing sponsorship deals and brand partnerships.
Growth TrendGrowing
Target Audience
  • Motorsport enthusiasts
  • Automobile lovers
  • Adventure seekers
Popular Categories
  • Car Racing
  • Motorbikes
  • Off-Roading
  • Automobile Reviews
  • Motorsport Events
Influencer Demographics
Age Groups
Primary Age Group18-34 years
Gender Distribution
Male70
Female30
Gender Distribution
Influencer Types
Nano Influencers
Follower Count1,000 - 10,000
Engagement Rate6-9%
Typical ContentPersonal experiences, local motorsport events, car modifications
Micro Influencers
Follower Count10,000 - 50,000
Engagement Rate5-7%
Typical ContentDetailed reviews, collaborative content with local motorsport brands, event coverage
Macro Influencers
Follower Count50,000 - 500,000
Engagement Rate3-5%
Typical ContentProfessional-quality videos, collaborations with international brands, large-scale event promotions
Mega Influencers
Follower Count500,000+
Engagement Rate2-4%
Typical ContentHigh-end productions, brand ambassadorships, global motorsport event coverage
Brand Collaborations
Types Of Brands
  • Automobile Manufacturers
  • Motorsport Equipment
  • Automotive Accessories
  • Energy Drinks
  • Apparel Brands
Common Collaboration Methods
  • Sponsored posts
  • Product reviews
  • Event promotions
  • Brand ambassadorships
  • Affiliate marketing
Challenges
Market SaturationModerate competition with a growing number of influencers
AuthenticityMaintaining genuine connections with a niche audience
Content CreationHigh-quality content production is crucial to stand out
Algorithm ChangesAdapting to Instagram’s algorithm changes that affect reach and engagement
Opportunities
Growth ProjectionSignificant growth potential as motorsports gain more popularity and mainstream attention in South Africa.
Emerging Trends
  • Increased focus on electric vehicles and sustainable motorsport practices.
  • Integration of advanced technology like AR/VR for immersive content.
  • Greater engagement through live streaming of events and races.
Key Trends
Video ContentHigh engagement with video content, especially Instagram Reels and IGTV.
AuthenticityPreference for behind-the-scenes and real-life experiences in motorsports.
Sponsored ContentRising collaborations for sponsored posts, especially with automotive brands.
Regulations And Guidelines
Disclosure RequirementsInfluencers must clearly disclose sponsored content as per South Africa's Advertising Regulatory Board (ARB) guidelines.
Content GuidelinesAdherence to Instagram's community guidelines and local advertising laws, including transparency and accuracy in promotions.
SafetyCompliance with safety regulations when featuring motorsport activities to avoid promoting dangerous behavior.
Pricing Models
Per Post
DescriptionInfluencers are paid a fixed amount for each sponsored post or story.
Average Rate
NanoZAR 500 - ZAR 2,000 per post
MicroZAR 2,000 - ZAR 10,000 per post
MacroZAR 10,000 - ZAR 50,000 per post
MegaZAR 50,000+ per post
Cost Per Engagement
DescriptionBrands pay influencers based on the number of engagements (likes, comments, shares) a post receives.
Average CpeZAR 0.50 - ZAR 2.00 per engagement
Affiliate Marketing
DescriptionInfluencers earn a commission based on the sales generated through their referral links or discount codes.
Commission Rate5% - 20% of the sale price
Monetization Strategies
Brand PartnershipsCollaborations with automotive and motorsport brands for sponsored posts and product placements.
Affiliate MarketingEarning commissions through affiliate links for motorsport-related products and services.
Content Creation ServicesProviding photography, videography, and content strategy services to motorsport brands.
Event PromotionPromoting local and international motorsport events through Instagram.
MerchandiseSelling branded merchandise related to motorsports.
Popular Instagram Influencers With Instagram Id
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NameDavid Perel
Instagram Id@davidperel
1
NameKelvin van der Linde
Instagram Id@kelvinvanderlinde
2
NameTasmin Pepper
Instagram Id@tasminpepp3r
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NameSheldon van der Linde
Instagram Id@sheldonvanderlinde
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NameJordan Pepper
Instagram Id@jpepperracing

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Last check date: 2025-04-14 Time Zone: Asia/Kolkata

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