Top 52 Home Goods Mega Influencers on Instagram in United States

(Ranked by Followers)

Find the Top 52 Instagram Mega Influencers in Home Goods from United States, ranked by followers. The leading names include Crate And Barrel, Williams Sonoma, Kohl's, Bed Bath & Beyond, Pottery Barn Kids, and many more. View the complete ranking of the top 52 IG creators in Home Goods from United States with the highest follower.

Crate And Barrel

Crate And Barrel

Curated inspiration for a modern home. Share photos & videos with #CrateStyle Find more for the fam: @crateandkids Shop our feed ↓
Followers

3M

Engagement

0.05%

Uploads

5889

Williams Sonoma

Williams Sonoma

📷 Share your WS favorites. Tag @williamssonoma. 👇 Shop + get recipes:
Followers

2M

Engagement

0.25%

Uploads

8674

Kohl's

Kohl's

Shop style inspiration and share your #KohlsFinds @Kohls. See our Social Community Guidelines: kohls.co/guidelines
Followers

2M

Engagement

0.00%

Uploads

5331

Bed Bath & Beyond

Bed Bath & Beyond

Every post, every story, everything you need to #homehappier. Shop our feed ⬇️
Followers

1M

Engagement

0.00%

Uploads

2377

Pottery Barn Kids

Pottery Barn Kids

Good for Kids, Good for the Planet🌍 📸 share + tag @potterybarnkids
Followers

1M

Engagement

0.00%

Uploads

4315

JCPenney

JCPenney

Daily lifestyle inspiration ✨ Share your style with #AllAtJCP for the chance to be featured 📸 Need help? DM us or call +1(800) 322-1189 Shop our feed👇
Followers

856K

Engagement

0.00%

Uploads

2850

Big Lots!

Big Lots!

Be a BIGionaire! 🤸‍♂️ Feel like a million bucks when you live BIG & save LOTS! 🧡 Tag #BigLotsFinds for a chance to be featured! 📸
Followers

702K

Engagement

0.00%

Uploads

2643

Overstock

Overstock

Shop the best home decor styles online + get Free Shipping on EVERYTHING!* Share your #overstockstyle to be featured Shop our images:
Followers

467K

Engagement

0.15%

Uploads

2974

Beddy’s®️ (bed•ease)

Beddy’s®️ (bed•ease)

Making your BED with EASE one zip at a time. 🌟 Beddy’s zipper bedding Text ZIPMYBED to 62784 to receive a coupon code 🙌🏻 U.S. Pat. No. 9,872,575.
Followers

439K

Engagement

0.25%

Uploads

3479

Dillard's

Dillard's

Dillard's Official Instagram #dillards
Followers

329K

Engagement

0.00%

Uploads

6758

Lull

Lull

Stop Scrolling, Start Sleeping😴 Tag #getyourlullon for a chance to be featured! Don’t press snooze on these deals👇
Followers

217K

Engagement

0.00%

Uploads

1465

MUJI USA

MUJI USA

No brand, quality goods. Share your MUJI photos with #MUJIbyYou & @mujiusa.
Followers

199K

Engagement

0.05%

Uploads

2661

Simple Modern

Simple Modern

Relevant Styles, Premium Quality, Generous Prices. Wherever life takes you #takeuswithyou
Followers

189K

Engagement

0.46%

Uploads

1650

CORKCICLE

CORKCICLE

Join the Cork Circle.
Followers

187K

Engagement

0.05%

Uploads

1081

Purple

Purple

Great sleep starts with the Grid 💜
Followers

169K

Engagement

0.00%

Uploads

1342

Simplehuman

Simplehuman

tools for efficient living.
Followers

168K

Engagement

0.70%

Uploads

1195

COZY EARTH

COZY EARTH

Superior Softness | Perfect Temperature Premium Bedding & Loungewear — Shipping Worldwide 3X Oprah’s Favorite Things 2018-2020 #sleepcozyearth
Followers

165K

Engagement

0.35%

Uploads

783

Belk

Belk

Tag @belk, #BelkStyle or #GotItAtBelk for a chance to be featured! 📸 Shop our feed ↓
Followers

161K

Engagement

0.00%

Uploads

3018

W&P

W&P

Eat & drink, better. Shop now👇
Followers

144K

Engagement

0.50%

Uploads

2537

Business & Pleasure Co.™️

Business & Pleasure Co.™️

Luxury Beach & Home Goods. Found in only the best Retailers around the world & online. #Withpleasure
Followers

138K

Engagement

0.35%

Uploads

1004

Ettitude

Ettitude

CleanBamboo™ bedding, bath and loungewear that are gentle on your skin and our planet. A more comfortable world starts with eco-attitude. Shop feed:
Followers

121K

Engagement

0.15%

Uploads

3145

SLOWTIDE

SLOWTIDE

Elevating a daily essential into a functional piece of art. Enter our Sweepstakes with @juneshineco celebrating @evanmock’s new signature flavor ⬇️
Followers

113K

Engagement

0.00%

Uploads

2355

Avocado Green Mattress

Avocado Green Mattress

🌿 Natural Materials, Certified Organic 🌎 Affordable Eco Luxury 🚜 Renewable, Sustainable, Ethical 🥑 Conscious Lifestyles 🌴 From California with Love
Followers

108K

Engagement

0.05%

Uploads

1602

Verishop

Verishop

Discover something different. Shop from independent brands and creators. #discoveredatverishop Shop the feed ⬇️
Followers

84K

Engagement

0.00%

Uploads

1426

Soma

Soma

Beautiful, sustainable products to hydrate the world. Find us in: @nordstrom @barnesandnoble & @williamssonoma
Followers

81K

Engagement

0.05%

Uploads

2192

Weezie

Weezie

🛁 We make towels and robes worth celebrating! 🍑 ATL based + female founded #enjoythestay 👯 @weezieceo + @lizmeich 📍Check us out IRL @weezieatlanta
Followers

81K

Engagement

0.10%

Uploads

1279

OddBird Co.

OddBird Co.

Cozy with a conscience✨ Handwoven, sustainably & ethically-made small batch Turkish textiles & transitional loungewear. Sizes XS-5X Turkish mama owned
Followers

79K

Engagement

0.15%

Uploads

2341

Fishs Eddy

Fishs Eddy

Doing Dishes since 1986!
Followers

68K

Engagement

0.35%

Uploads

3713

Puffy

Puffy

America’s Most Comfortable Mattress
Followers

62K

Engagement

0.10%

Uploads

757

Mattress Firm

Mattress Firm

📸 Tag us using #MattressFirmSleepstakes. 🌙 Follow @sleep_dot_com for more sleep wellness.
Followers

62K

Engagement

1.05%

Uploads

265

Nectar

Nectar

A better bed for a better price, 365 Night Trial. We focus on one thing only - the most comfortable bed possible. #ILoveMyNectar to be featured.
Followers

62K

Engagement

0.00%

Uploads

685

Privacy Pop

Privacy Pop

The Bed Tent for Better Sleep 💤
Followers

57K

Engagement

0.00%

Uploads

898

YIELD

YIELD

Independent design studio / manufacturer 🔨 Housewares & apothecary designed by Rachel Gant & Andrew Deming
Followers

42K

Engagement

0.10%

Uploads

2245

Leesa

Leesa

We make mattresses and products for good sleep & more good mornings. ☀️ Proud @bcorporation 💙 100-night trial, made in the US, free shipping.
Followers

40K

Engagement

0.00%

Uploads

971

Pillow Cube

Pillow Cube

Use #imwithcube to share the side sleeping love!
Followers

40K

Engagement

0.10%

Uploads

593

Sheets & Giggles

Sheets & Giggles

🌿Sustainable Eucalyptus bedding 📦🛌100k+ S&G sleepers ⬇️Jump into bed with us
Followers

34K

Engagement

0.30%

Uploads

692

Sheltered Co Weighted Blankets

Sheltered Co Weighted Blankets

Weighted blankets for everyday living 🧸 crocheted by hand in Los Angeles with deadstock fabric #hugslikeamother
Followers

27K

Engagement

1.15%

Uploads

2935

PeachSkinSheets

PeachSkinSheets

Hot Sleepers Stay Cool & Cool Sleepers Stay Cozy . . 🛏 Get the Best Sleep of Your Life with #SMARTfabric . . The Original #PeachSkinSheets 🍑
Followers

23K

Engagement

1.15%

Uploads

1523

Layla Sleep

Layla Sleep

The Mattress & Sleep Accessories designed with your day in mind ⛅️ When you Sleep Better, you Live Better 🤗 Don’t forget to tag us #laylasleep !
Followers

23K

Engagement

0.65%

Uploads

1260

The Fox Mercantile

The Fox Mercantile

Paper goods, homewares and coffee…these are a few of my favorite things ✨ A curated collection by @arrowsandbow
Followers

21K

Engagement

12.00%

Uploads

1

Nest Bedding

Nest Bedding

Sleep Experts and Nest Builders. 😴 Organic 🌱 | CertiPUR | Made in the USA 🇺🇸 Tag us or use #nestbedding #viewfromnest 🌿
Followers

21K

Engagement

1.50%

Uploads

1212

Gjusta Goods

Gjusta Goods

Homeware, linens, ceramics, apparel & gifts. Next to @gjustabakery Open daily 10-5pm & online
Followers

19K

Engagement

0.40%

Uploads

680

Crate And Barrel Wedding

Crate And Barrel Wedding

→ Follow us on @crateandbarrel and #CrateWedding for top gift registry picks, registry events, and insider tips and trends. 💍
Followers

18K

Engagement

0.68%

Uploads

501

Boscov's

Boscov's

Shop these looks and so many more at boscovs.com. Share your favorites by tagging us! #boscovsstyle 💙www.boscovs.com
Followers

13K

Engagement

0.05%

Uploads

2357

Airweave USA

Airweave USA

Built on innovation & sleep research 💡Made in Japan 🇯🇵
Followers

13K

Engagement

1.00%

Uploads

1241

Holy Lamb Organics®

Holy Lamb Organics®

A small #naturalbedding company in Oakville, WA. Handcrafting bedding using GOTS certified #organiccotton and #organicwool or local Premium Eco Wool.
Followers

11K

Engagement

0.00%

Uploads

341

Williams-Sonoma, Inc. B2B

Williams-Sonoma, Inc. B2B

Pottery Barn, Rejuvenation, West Elm, Williams Sonoma, Williams Sonoma HOME, Mark & Graham, PB Teen, Pottery Barn Kids
Followers

10K

Engagement

0.25%

Uploads

379

PLUTO

PLUTO

Such good sleep, didn't even planet. Pillows custom-built to your unique self ☁️ Patented process. As seen on @sharktankabc
Followers

8K

Engagement

1.25%

Uploads

483

Emma Mattress USA

Emma Mattress USA

World-class sleep technology customized for the USA. Join our team @lifeatemma Shop our mattresses and join our 2 million Happy Sleepers! 👇🏽
Followers

8K

Engagement

0.00%

Uploads

269

Stumptown Mattress

Stumptown Mattress

PNW-made mattress 🌲 Play hard, sleep hard on a mattress that’s sustainably built. Free delivery to your doorstep. Not too firm. Not too soft ☁
Followers

2K

Engagement

2.00%

Uploads

272

Carson's

Carson's

Followers

2K

Engagement

1.10%

Uploads

1490

Avocado Green Brands

Avocado Green Brands

Now at @avocadogreenbrands
Followers

403

Engagement

8.00%

Uploads

1

Frequently Asked Questions: Home Goods Creators with the Highest Instagram Followers in United States

Common Questions About Home Goods Instagram Creators with the Most Followers in United States

Crate And Barrel is the No.1 Home Goods Instagram Creator by Followers in United States.
Crate And Barrel being United States's highest Home Goods creator has 3M followers on Instagram.
Engagement rate of the most followed Home Goods instagram influencer in United States is 0 percent.
Top 10 Home Goods Instagram Creators with the Highest Number of followers in United States Include: Crate And Barrel, Williams Sonoma, Kohl's, Bed Bath & Beyond, Pottery Barn Kids, JCPenney, Overstock, Overstock, Beddy’s®️ (bed•ease), and Dillard's.
Market Overview
DescriptionThe Instagram influencer market for home goods in the United States is a dynamic segment of the broader influencer marketing industry. Influencers in this niche promote various home-related products, including furniture, decor, kitchenware, and home improvement items.
Market SizeThe market size for influencer marketing in the home goods sector in the USA was estimated to be around $500 million in 2023, with a steady growth trend.
Growth TrendIncreasing
Target Audience
  • Homeowners
  • Renters
  • Interior design enthusiasts
  • DIY hobbyists
Popular Categories
  • Furniture
  • Home decor
  • Kitchenware
  • Smart home devices
  • Home improvement
  • Storage solutions
Influencer Demographics
Age Groups
Primary Age Group25-44 years
Gender Distribution
Female70
Male30
Gender Distribution
Influencer Types
Nano Influencers
Follower Count1,000 - 10,000
Engagement Rate8-12%
Typical ContentPersonalized home tours, DIY projects, budget-friendly home hacks
Micro Influencers
Follower Count10,000 - 100,000
Engagement Rate6-8%
Typical ContentStylized home decor photos, product reviews, room makeovers
Macro Influencers
Follower Count100,000 - 1 million
Engagement Rate4-6%
Typical ContentProfessional-quality home styling, brand collaborations, large-scale home renovations
Mega Influencers
Follower Count1 million+
Engagement Rate2-4%
Typical ContentHighly branded content, partnerships with major home goods brands, influencer-led product lines
Brand Collaborations
Types Of Brands
  • Furniture stores
  • Home decor brands
  • Kitchenware companies
  • Smart home device manufacturers
  • DIY and home improvement brands
  • Storage solution providers
Common Collaboration Methods
  • Sponsored posts
  • Product reviews
  • Home makeover projects
  • Giveaways
  • Brand ambassadorships
Challenges
Market SaturationHigh competition among influencers within the home goods niche
AuthenticityMaintaining trust and authenticity with followers while promoting sponsored products
Content CreationProducing high-quality, visually appealing content consistently
Algorithm ChangesAdapting to Instagram’s algorithm changes that can affect post visibility and engagement
Opportunities
Growth ProjectionSteady growth expected as more consumers look to social media for home inspiration and product recommendations.
Emerging Trends
  • Increased interest in sustainable and eco-friendly home products.
  • Rise of smart home technologies and devices.
  • Emphasis on multifunctional and space-saving furniture for smaller living spaces.
Key Trends
Video ContentGrowing preference for video content, including room tours, DIY tutorials, and product demonstrations.
AuthenticityFollowers favor genuine and relatable content over heavily edited posts.
Sponsored ContentIncrease in collaborations with home goods brands for sponsored content and product placements.
Regulations And Guidelines
Disclosure RequirementsThe Federal Trade Commission (FTC) requires influencers to clearly disclose sponsored content and affiliate links.
Content GuidelinesInfluencers must adhere to Instagram's community guidelines, avoiding misleading claims, inappropriate content, and intellectual property violations.
Child PrivacyCompliance with COPPA (Children's Online Privacy Protection Act) when featuring children in content.
Pricing Models
Per Post
DescriptionInfluencers are paid a fixed amount for each sponsored post or story.
Average Rate
Nano$50 - $200 per post
Micro$200 - $1,000 per post
Macro$1,000 - $10,000 per post
Mega$10,000+ per post
Cost Per Engagement
DescriptionBrands pay influencers based on the number of engagements (likes, comments, shares) a post receives.
Average Cpe$0.04 - $0.15 per engagement
Affiliate Marketing
DescriptionInfluencers earn a commission based on the sales generated through their referral links or discount codes.
Commission Rate5% - 25% of the sale price
Monetization Strategies
Brand PartnershipsCollaborations with home goods brands for sponsored posts, product placements, and endorsements.
Affiliate MarketingEarning commissions through affiliate links for home products and services.
Content Creation ServicesProviding photography, videography, and content strategy services to home goods brands.
Digital ProductsSelling e-books, guides, and printables related to home decor and improvement.
Online CoursesOffering courses on topics like interior design, DIY projects, and home organization.
Popular Instagram Influencer With Instagram Id
0
NameEmily Henderson
Instagram Id@em_henderson
1
NameShea McGee
Instagram Id@studiomcgee
2
NameBobby Berk
Instagram Id@bobby
3
NameSarah Sherman Samuel
Instagram Id@sarahshermansamuel
4
NameBecki Owens
Instagram Id@beckiowens

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Last check date: 2025-04-16 Time Zone: Asia/Kolkata

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