Top 100 Writing Mega Influencers on Instagram in United States

(Ranked by Followers)

Find the Top 100 Instagram Mega Influencers in Writing from United States, ranked by followers. The leading names include Mindy Kaling, Shonda Rhimes, B.J. Novak, Ibram X. Kendi, Roberto Aguirre-Sacasa, and many more. View the complete ranking of the top 100 IG creators in Writing from United States with the highest follower.

Mindy Kaling

Mindy Kaling

new money @kalinginternational
Followers

6M

Engagement

1.19%

Uploads

141

Shonda Rhimes

Shonda Rhimes

I have some TV shows. I have a digital media company. My book is #YearOfYes. @shondaland 📺 @byshondaland 💻 🎧
Followers

2M

Engagement

0.55%

Uploads

1655

B.J. Novak

B.J. Novak

Vengeance 7/29/22
Followers

1M

Engagement

4.45%

Uploads

954

Ibram X. Kendi

Ibram X. Kendi

👨🏾‍🏫 BU Prof Dir @antiracismctr 📚 Nat’l Book Award winner #️⃣1️⃣ NYT Bestselling Author. Next 📖: HOW TO RAISE AN ANTIRACIST & GOODNIGHT RACISM (6/14)
Followers

1M

Engagement

0.85%

Uploads

1254

Roberto Aguirre-Sacasa

Roberto Aguirre-Sacasa

#Riverdale (CW) #Sabrina (Netflix) / #plloriginalsin (HBO Max) / Chief Creative Officer at Archie / Writer of Comics, TV, Movies, Plays, Musicals. 🚀🍿🎭
Followers

754K

Engagement

5.25%

Uploads

1172

Cazzie David

Cazzie David

Followers

708K

Engagement

9.50%

Uploads

243

Caroline Calloway

Caroline Calloway

No, not that one. The other writer. The one you love. 🌺🌸💊🥂✨🐍🧚‍♂️🦋📘🦋🧚‍♂️🐍✨🥂💊🌸🌺 Pre-order my very real book, AND WE WERE LIKE
Followers

652K

Engagement

0%

Uploads

0

Taylor Wolfe | Writer

Taylor Wolfe | Writer

Author of Birdie & Harlow SHOP 👉🏻 @taylorwolfeshop 😍 Read 👇🏻
Followers

585K

Engagement

0%

Uploads

3574

Kurt Sutter

Kurt Sutter

Storyteller
Followers

559K

Engagement

1.05%

Uploads

1548

Dan Harmon

Dan Harmon

Best way to avoid being blocked: imagine yourself as one [very welcome] guest at the fairly crowded party of a generally benign narcissist
Followers

518K

Engagement

1.20%

Uploads

2840

Kyle Creek, Aka

Kyle Creek, Aka "The Captain"

Writer. Creator. Instigator. Not your dad. I wrote "Speech Therapy," "Fucking History," and the "Feel Free to Quote Me" series.
Followers

509K

Engagement

4.95%

Uploads

1487

Meaghan Oppenheimer

Meaghan Oppenheimer

writer. creator and showrunner of Tell Me Lies on Hulu. too emotionally invested in cats on the internet. @very_fancy_cats
Followers

416K

Engagement

4.05%

Uploads

1008

Grammarly

Grammarly

Improving lives by improving communication. #StandWithUkraine
Followers

398K

Engagement

0.20%

Uploads

1145

Brianna Wiest

Brianna Wiest

A semblance of the whole. Inquiries: info@briannawiest.com
Followers

354K

Engagement

4.60%

Uploads

116

Victoria “V.E.” Schwab

Victoria “V.E.” Schwab

I make stuff up for a living.
Followers

317K

Engagement

6.10%

Uploads

2702

COURTNEY KEMP

COURTNEY KEMP

Creator of Power on Starz! Mother. Beauty Lover. Writer. Crime Show Enthusiast. (She/Her/Hers)
Followers

290K

Engagement

2.20%

Uploads

880

Jedidiah Jenkins

Jedidiah Jenkins

Author of ‘Like Streams to the Ocean’ & ‘To Shake the Sleeping Self.’ Co-founder @mybyta. Email: jedjenkins@gmail.com
Followers

248K

Engagement

3.20%

Uploads

2624

Melissa Blake

Melissa Blake

Writer. Blogger. Disability activist. Op-ed queen. Viral tweeter. Sassy redhead. Down-home Carrie Bradshaw. Bylines: CNN, Cosmo, Glamour. 💖💖
Followers

229K

Engagement

1.68%

Uploads

3690

Taylor Jenkins Reid

Taylor Jenkins Reid

Author of Malibu Rising, Daisy Jones and The Six, The Seven Husbands of Evelyn Hugo, and more • Newsletter sign up + Preorder CARRIE SOTO IS BACK ⬇️
Followers

228K

Engagement

3.75%

Uploads

749

Allison Raskin

Allison Raskin

Check out my mental health account @emotionalsupportlady! This account is nice too!
Followers

225K

Engagement

1.55%

Uploads

1069

Lake Bell

Lake Bell

There’s an intersection in Pasadena that’s the corner of Lake and Bell. No further comments.
Followers

223K

Engagement

2.75%

Uploads

905

Medium

Medium

Every idea needs a Medium.
Followers

201K

Engagement

0.05%

Uploads

182

Vocal

Vocal

Vocal is a platform that provides storytelling tools and engaged communities for creators to get discovered and fund their creativity. #vocalcreators
Followers

188K

Engagement

0.55%

Uploads

1163

Austin Kleon

Austin Kleon

NYTimes bestselling author of STEAL LIKE AN ARTIST and other books. I don’t check DMs—email! Links to my blog, newsletter, favorite notebooks, etc. 👇
Followers

150K

Engagement

0.35%

Uploads

7255

Jenny Lawson

Jenny Lawson

Proprietress of @nowherebookshop. Author of Let's Pretend This Never Happened, Furiously Happy, You Are Here and Broken.
Followers

144K

Engagement

4.45%

Uploads

3040

Emily P. Freeman

Emily P. Freeman

▫️Author + Host of The Next Right Thing ▫️Spiritual Formation + Discernment ▫️WSJ bestseller✨Here are 10 Questions for Reflection FREE:
Followers

113K

Engagement

2.40%

Uploads

3140

James Patterson

James Patterson

New York Times bestselling author, Children's Choice Book Award Author of the Year, husband & father.
Followers

112K

Engagement

0.80%

Uploads

1834

Molly Jong-Fast

Molly Jong-Fast

Editor at large @thedailybeast, podcasting at the New Abnormal
Followers

111K

Engagement

6.03%

Uploads

9129

Toni Ann | Letters & Faith

Toni Ann | Letters & Faith

Wellington, New Zealand Making things with words. Hope they speak to you!
Followers

101K

Engagement

3.45%

Uploads

715

Writing Tips

Writing Tips

• Daily writing tips • DM for promotion • Founder of The Writers’ Factory
Followers

99K

Engagement

14.50%

Uploads

1014

Jenni Konner

Jenni Konner

Girls, Camping, mostly tv, some politics and bangs.
Followers

89K

Engagement

1.75%

Uploads

1183

Jen Kirkman

Jen Kirkman

Host of ANXIETY BITES #anxietybitespodcast on @iheartradio Writer for @maiseltv ⭐️GET MY COMEDY & COMMENTARY WEEKLY ON ⭐️PATREON ONLY 🍿⬇️ LINK BELOW
Followers

88K

Engagement

0.35%

Uploads

4554

Justine Bateman

Justine Bateman

Filmmaker,Author | Twitter: JustineBateman | JB pics=mine, others=random | #VIOLETthefilm online everywhere | Books: FAME & FACE | justinebateman.com
Followers

84K

Engagement

0.20%

Uploads

1596

Harling Ross Anton

Harling Ross Anton

Followers

84K

Engagement

4.65%

Uploads

847

Elizabeths Books & Writing Ctr

Elizabeths Books & Writing Ctr

Reimagine the literary landscape 📚 Shop the link below or visit our pop-up shelves @compass_akron Mon-Thurs 10am-6pm, Fri 10am-4pm, Sat 10am-2pm
Followers

83K

Engagement

0.45%

Uploads

201

Julie Bogart | Author

Julie Bogart | Author

Straight talk: parenting, homeschool & critical thinking. bravewriter.com 📕Raising Critical Thinkers 📗The Brave Learner #bravewriterlifestyle
Followers

83K

Engagement

0.80%

Uploads

4727

Shea Serrano

Shea Serrano

author of four new york times bestsellers — staff writer and podcaster at the ringer
Followers

73K

Engagement

5.05%

Uploads

359

Julia Cameron

Julia Cameron

📚Author of 40 books including The Artist's Way. ✨New book, Seeking Wisdom, is out now! 🔻video courses available🔻
Followers

73K

Engagement

0.45%

Uploads

1833

Maggie Smith

Maggie Smith

“The other one.” A thousand questions in a trench coat. Poet, writer, editor. Recent 📚: GOLDENROD, KEEP MOVING, GOOD BONES. Booking: @blueflowerarts
Followers

68K

Engagement

1.75%

Uploads

1660

Jamie Amanda Lee

Jamie Amanda Lee

🍕Emmy winner #TedLasso 🍕Ali Reissen on @crashinghbo 🍕#TheWeddingCoach on @netflix 🍕book: #weddiculous 🍕@chbwpod
Followers

64K

Engagement

1.95%

Uploads

1999

Jennifer Weiner

Jennifer Weiner

Novelist, feminist, Philadelphian, mom. Author of 15 novels including MRS. EVERYTHING and GOOD IN BED. THE SUMMER PLACE is out now!
Followers

61K

Engagement

2.25%

Uploads

1381

John Grisham

John Grisham

# 1 New York Times Bestselling Author. THE JUDGE’S LIST is on sale 10/19. Managed by @doubledaybooks in coordination with John Grisham.
Followers

58K

Engagement

3.40%

Uploads

333

Maurissa Tancharoen

Maurissa Tancharoen

Mother/Writer/Producer/Lupus Warrior/Former Popstar.
Followers

49K

Engagement

2.50%

Uploads

1959

Ericka Nicole Malone Ent.

Ericka Nicole Malone Ent.

Ericka Nicole Malone Entertainment is a production co. focused on the development and production of film, tv and theatrical productions nationwide.
Followers

47K

Engagement

1.75%

Uploads

222

Steven Pressfield

Steven Pressfield

New book « Put Your Ass Where Your Heart Wants To Be » Available Now. . Link in bio. Author of The War of Art, Gates of Fire, Do the Work.
Followers

45K

Engagement

1.35%

Uploads

483

Danielle Steel

Danielle Steel

Official Instagram for internationally bestselling author Danielle Steel. https://www.daniellesteel.net/
Followers

44K

Engagement

2.95%

Uploads

546

Paula Pell

Paula Pell

Married to @j9burrito and raising many old stinky babies.
Followers

43K

Engagement

6.35%

Uploads

1533

Kiley Reid

Kiley Reid

📖 : SUCH A FUN AGE 📍: Philadelphia PA 📌: Writer In Residence @templeuniv
Followers

42K

Engagement

0%

Uploads

193

Author Michael Connelly

Author Michael Connelly

The official Instagram for author Michael Connelly, run by his social media manager. #harrybosch #mickeyhaller #renéeballard #jackmcevoy #murderbook
Followers

41K

Engagement

2.25%

Uploads

1489

Morgan York

Morgan York

🌻28 🌻writer of fantasy novels 🌻tolstoyce on twitch 🌻production editor @ S&S BFYR 🌻former kid actress 🌻writer/actor for halfmoon chronicles podcast
Followers

39K

Engagement

1.45%

Uploads

1644

Rick Remender

Rick Remender

Words and arts
Followers

37K

Engagement

1.85%

Uploads

1028

Lindsay Cummings (Price)

Lindsay Cummings (Price)

#1 NYT Bestselling Author & Photographer Child of God Creative Director @lifewaycelina Mama Co-Founder @goscribbler 📸 Book a photo session with me:
Followers

37K

Engagement

1.05%

Uploads

3158

Dave Hill

Dave Hill

Hi. New comedy album out NOW on @800poundgorillarecords! Music: @valleylodgeband, @painteddollband, @witchtaint. Clothing line: @the.bunny.shops
Followers

36K

Engagement

1.45%

Uploads

5668

Brit Bennett

Brit Bennett

Writer, author of #TheMothers. #TheVanishingHalf in stores now!
Followers

36K

Engagement

6.55%

Uploads

315

TV Writer Chris Rafferty

TV Writer Chris Rafferty

😈 #Lucifer Writer/Co-Executive Producer @LuciferNETFLIX // graphic artist // lover of movies, tv, comics, music, art, design & more // 📸 of my life
Followers

35K

Engagement

5.20%

Uploads

539

The Black List

The Black List

All things screenwriting. Where moviemakers find great screenplays and screenplays find great moviemakers.
Followers

34K

Engagement

0.90%

Uploads

1259

Alice Hoffman

Alice Hoffman

Books may well be the only true magic. ✨ My dog is @mizindependentshelby 🐶 Order #TheBookOfMagic Here👇🏼
Followers

33K

Engagement

2.35%

Uploads

2535

Stephanie Danler

Stephanie Danler

Reader, Writer. Author of STRAY & SWEETBITTER. Creator of SWEETBITTER TV on @starz. @desierto_alto for wine, spirits, bodega.
Followers

32K

Engagement

3.30%

Uploads

1057

Ann! Friedman!

Ann! Friedman!

Followers

32K

Engagement

0%

Uploads

43

Radha Blank

Radha Blank

Writer/Director/Producer/Donut Maker “The Forty-Year-Old Version” now playing globally on @netflix ❤️🎥💚
Followers

31K

Engagement

4.80%

Uploads

1219

Holiday Reinhorn

Holiday Reinhorn

BIG CATS: Stories 📕🎧(Print and Audio)Co-Founder of @lidehaiti 🇭🇹 Mother of Walter🚶🏽‍♂️
Followers

29K

Engagement

2.00%

Uploads

489

Final Draft

Final Draft

The Industry Standard... #JustAddWords
Followers

27K

Engagement

0.10%

Uploads

2021

George M Johnson

George M Johnson

Award winning Writer & EP. Bestselling Author of All Boys Aren’t Blue and We Are Not Broken. Root 100 & OUT 100 Honoree. They/Them
Followers

27K

Engagement

6.75%

Uploads

248

Ginny Hogan

Ginny Hogan

Read I’M MORE DATEABLE THAN A PLATE OF REFRIED BEANS. Come see my stand up at Caveat July 23rd. Links in bio 😊
Followers

24K

Engagement

2.30%

Uploads

53

Arabellesicardi

Arabellesicardi

Taiwanese American Queer Beauty Writer. I think about beauty and power. Check out my newsletter. 💐 “The House of Beauty” by @w.w.norton
Followers

23K

Engagement

4.88%

Uploads

1707

Kary Oberbrunner

Kary Oberbrunner

Publisher who turns books and intellectual property into 18 streams of income (via blockchain) Blockchain Life Podcast: https://apple.co/3z4Oeuc
Followers

23K

Engagement

0.00%

Uploads

2062

Nana Malone

Nana Malone

WSJ & USAT Bestseller. Creator of the #BrownNippleChallenge: March: Dating Dr. Dil by @nishawrites 📚BROKEN BRIDGE 4.12! Link in Bio👇🏾
Followers

22K

Engagement

0.20%

Uploads

1125

13th & Joan Publishing House

13th & Joan Publishing House

Award Winning Book Publisher ⚜️Featured on GMA|VH1|OWN|WETV|BRAVO ⚜️Ghostwriting X Author Coaching ⚜️Become A Published Author Now ⬇️
Followers

22K

Engagement

0.10%

Uploads

1878

Jessica Knoll

Jessica Knoll

New York Times bestselling author of Luckiest Girl Alive and The Favorite Sister.
Followers

22K

Engagement

7.20%

Uploads

499

Kat Kinsman

Kat Kinsman

French 75s, dogs, citrus & chefs. I'm senior editor @foodandwine / host the Communal Table podcast / wrote a book called Hi, Anxiety.
Followers

22K

Engagement

2.15%

Uploads

4475

Caissie St.Onge

Caissie St.Onge

TV Jokes.
Followers

21K

Engagement

4.85%

Uploads

1729

Keah Brown

Keah Brown

Journo. Author. Actor. Bi Icon🏳️‍🌈 Sam’s Super Seats (Aug 2022) THE PRETTY ONE (2019) Created #DisabledAndCute Rep: @alexslateragent Film/tv: @havenla
Followers

21K

Engagement

0.50%

Uploads

1321

Alex Beggs

Alex Beggs

Freeeeelance writer, now in ann arbor, MI. 🔮
Followers

20K

Engagement

0%

Uploads

510

Grace Elizabeth Phelps-Roper

Grace Elizabeth Phelps-Roper

Self-made. Always moving. Wannabe surfer. @AriaSkyeKagan is my godbaby. 👼🏼
Followers

20K

Engagement

5.30%

Uploads

173

Megan Miranda

Megan Miranda

NYT bestselling author of ALL THE MISSING GIRLS, THE LAST HOUSE GUEST, THE GIRL FROM WIDOW HILLS, SUCH A QUIET PLACE, & more. Next: THE LAST TO VANISH
Followers

20K

Engagement

3.70%

Uploads

393

Great Escape Publishing

Great Escape Publishing

Sign up to our Photography with Travel Writing in the link below 📸✍️Tag us to get featured #greatescapepublishing
Followers

20K

Engagement

0.50%

Uploads

623

Jessica Latshaw

Jessica Latshaw

▫️mama, writer, artist, musician ▫️weekly podcast w @radiotj ▫️card shop @thislifeincards ▫️newsletter⤵️
Followers

17K

Engagement

4.65%

Uploads

2520

Jeff Goins

Jeff Goins

Bestselling author of multiple books. Father to two minions. Ghostwriter. Founder of Fresh Complaint. Lover to @chantel.hamilton
Followers

17K

Engagement

1.85%

Uploads

2946

StoryTerrace

StoryTerrace

✍️ Your Stories, Our Writers #StoryTerrace 📚 Capture your life story in a beautiful bespoke book 📺 As seen on BBC #DragonsDen
Followers

17K

Engagement

0.00%

Uploads

884

Karen Chee

Karen Chee

⛄️🧃 comedy and stuff!!
Followers

16K

Engagement

10.20%

Uploads

110

MARIAN BULL

MARIAN BULL

🟡🟡🟡 small batch ceramics in BK NY 🔴🔴🔴 MESS HALL, a cooking newsletter ⚪️⚪️⚪️ Next shop update SUMMER ‘22 🔵🔵🔵 See more pots or read my words 👇
Followers

16K

Engagement

0.85%

Uploads

2544

Anna Brones

Anna Brones

writer // artist // papercuts // cyclist // coffee // fika // cold water // svenska // français // 📍 smalltown pnw // #womenswisdomprojectbyab
Followers

15K

Engagement

3.05%

Uploads

4064

Enmei Tan

Enmei Tan

@amytan
Followers

15K

Engagement

4.05%

Uploads

1092

Kristin Harmel

Kristin Harmel

New York Times, USA Today & #1 int’l bestselling author; lover of good wine & words, co-host of Friends & Fiction. THE BOOK OF LOST NAMES is out now!
Followers

15K

Engagement

1.60%

Uploads

171

Chris Bohjalian

Chris Bohjalian

Third most talented artist in family of three. THE LIONESS now on sale. THE FLIGHT ATTENDANT season 2 on HBO Max.
Followers

15K

Engagement

0.85%

Uploads

4835

Cheo Hodari Coker

Cheo Hodari Coker

Hotchkiss 1990. Stanford 1994. Creator and Former Showrunner of Marvel's LUKE CAGE, co-writer of CREED II , NOTORIOUS and LOWRIDERS
Followers

14K

Engagement

2.15%

Uploads

536

Tracy Yvonne

Tracy Yvonne

Writer. Producer. Actress. Director. Party Girl. Not in that order.
Followers

14K

Engagement

10.10%

Uploads

112

Josh Gondelman

Josh Gondelman

I am a comedian with a very photogenic dog.
Followers

14K

Engagement

4.90%

Uploads

1704

Hannah Orenstein • Author

Hannah Orenstein • Author

📚 Author of Meant to Be Mine, Head Over Heels and more ❤️ Deputy Editor of Dating at @elitedaily 👉🏻 Follow for tips on writing books and dating
Followers

13K

Engagement

3.30%

Uploads

1909

Screenwriter, Nakia Stephens

Screenwriter, Nakia Stephens

Founder & Queen Pen of @damnwriteoriginals⁣ ⁣ Atlanta, forever. LA, for now.📍 Screenwriter with unpopular opinions and a provocative imagination.⠀⠀⁣ ↓
Followers

13K

Engagement

3.95%

Uploads

359

Amor Towles

Amor Towles

Author of RULES OF CIVILITY and A GENTLEMAN IN MOSCOW. My new novel, THE LINCOLN HIGHWAY, is out 10/5/21. For news, register at amortowles.com/contact
Followers

12K

Engagement

13.10%

Uploads

219

Bob Woodward

Bob Woodward

Bob Woodward, associate editor of The Washington Post, has shared two Pulitzer Prizes and authored 21 national bestselling books. ‘Peril’ is out now.
Followers

12K

Engagement

4.65%

Uploads

102

Peter Bromka

Peter Bromka

🏃🏻💨 Marathoner ⚡️Bowerman TC Elite 🚂🚩 ✏️Writer about running | peterbromka.com Links to my writing and newsletter below,
Followers

12K

Engagement

5.90%

Uploads

2173

Becky Wade Firth

Becky Wade Firth

🏃🏻‍♀️ Rep’d by @flynnsports (+ HS coach) ✍🏻 Freelance writer + Run the World author 📍 Dallas, Texas
Followers

11K

Engagement

8.70%

Uploads

779

Chandler Baker

Chandler Baker

NYT Bestselling Author of WHISPER NETWORK, THE HUSBANDS, etc. and screenwriter. Auditioning to be your bookish best friend.
Followers

11K

Engagement

1.75%

Uploads

955

Jessica Benoist-Young

Jessica Benoist-Young

#Author of humorous fiction and middle-grade fantasy. Co-host @bestlineworstline podcast. Large reptile enthusiast 🐊 Lots of #boardgames posts.
Followers

11K

Engagement

1.55%

Uploads

226

Jasmine Pierce

Jasmine Pierce

“a slanderous and nasty-minded mulattress”
Followers

10K

Engagement

13.05%

Uploads

713

John Avlon

John Avlon

Author, Columnist, Husband to @m_hoov, Dad to Jack & Toula Lou. Senior Political Analyst & Anchor at CNN. History Nerd & Reality-Checker.
Followers

10K

Engagement

1.75%

Uploads

1284

ᴋᴀᴛʜʏ ɪᴀɴᴅᴏʟɪ, ᴍ.ᴀ.

ᴋᴀᴛʜʏ ɪᴀɴᴅᴏʟɪ, ᴍ.ᴀ.

Annie’s Daughter🧿 NYU & MSU Prof, Media Coach Baby Girl: Better Known As Aaliyah | The Queen Bee | God Save The Queens @sterlinglordlit / @icmpartners
Followers

9K

Engagement

1.45%

Uploads

8254

Emerson Tenney

Emerson Tenney

“charming & yearning” according to spotify
Followers

9K

Engagement

2.70%

Uploads

95

Frequently Asked Questions: Writing Creators with the Highest Instagram Followers in United States

Common Questions About Writing Instagram Creators with the Most Followers in United States

Mindy Kaling is the No.1 Writing Instagram Creator by Followers in United States.
Mindy Kaling being United States's highest Writing creator has 6M followers on Instagram.
Engagement rate of the most followed Writing instagram influencer in United States is 1 percent.
Top 10 Writing Instagram Creators with the Highest Number of followers in United States Include: Mindy Kaling, Shonda Rhimes, B.J. Novak, Ibram X. Kendi, Roberto Aguirre-Sacasa, Cazzie David, Taylor Wolfe | Writer, Taylor Wolfe | Writer, Kurt Sutter, and Dan Harmon.
Market Overview
DescriptionThe Instagram influencer market in the United States for the writing industry is a niche yet growing sector. Writers, authors, and literary enthusiasts use Instagram to share their work, engage with readers, and build a community around their literary pursuits.
Market SizeWhile the specific market size for writing influencers is not well-documented, the broader influencer marketing industry in the USA is substantial, with billions of dollars in annual spending.
Growth TrendModerate
Target Audience
  • Book lovers
  • Aspiring writers
  • Literary enthusiasts
  • Publishers
Popular Categories
  • Book reviews
  • Writing tips
  • Author Q&A
  • Poetry
  • Short stories
  • Literary events
Influencer Demographics
Age Groups
Primary Age Group25-44 years
Gender Distribution
Female70
Male30
Gender Distribution
Influencer Types
Nano Influencers
Follower Count1,000 - 10,000
Engagement Rate7-10%
Typical ContentPersonal writing experiences, book recommendations, engaging with a tight-knit community
Micro Influencers
Follower Count10,000 - 100,000
Engagement Rate5-7%
Typical ContentBook reviews, writing tutorials, author collaborations, literary discussions
Macro Influencers
Follower Count100,000 - 1 million
Engagement Rate3-5%
Typical ContentProfessional writing advice, book launches, interviews with renowned authors, literary event coverage
Mega Influencers
Follower Count1 million+
Engagement Rate1-3%
Typical ContentPublished authors with a large following, major book deal announcements, mainstream media coverage
Brand Collaborations
Types Of Brands
  • Publishing houses
  • Book retailers
  • Writing software companies
  • Literary magazines
  • Educational institutions
Common Collaboration Methods
  • Sponsored book reviews
  • Writing tool endorsements
  • Literary event promotions
  • Author takeovers
  • Giveaways
Challenges
Market SaturationLower compared to other industries, but growing competition
AuthenticityMaintaining credibility and trust with followers
Content CreationConsistently generating high-quality literary content
Algorithm ChangesKeeping up with Instagram’s evolving algorithms to maintain reach and engagement
Opportunities
Growth ProjectionSteady growth as more writers and literary enthusiasts turn to Instagram to share their work and connect with readers.
Emerging Trends
  • Increased use of Instagram Reels for quick writing tips and book recommendations.
  • Growing trend of virtual book clubs and author Q&A sessions.
  • Collaborations between influencers and educational platforms for writing courses.
Key Trends
Video ContentGrowing popularity of short-form video content such as Instagram Reels for writing tips and book recommendations.
AuthenticityFollowers prefer genuine and relatable content from influencers.
Sponsored ContentRising number of partnerships with publishing houses and writing tool companies for sponsored posts and reviews.
Regulations And Guidelines
Disclosure RequirementsThe Federal Trade Commission (FTC) mandates that influencers clearly disclose sponsored content and affiliate links.
Content GuidelinesInfluencers must adhere to Instagram's community guidelines, which prohibit inappropriate content, misleading claims, and intellectual property violations.
Child PrivacyCompliance with COPPA (Children's Online Privacy Protection Act) when featuring children in content.
Pricing Models
Per Post
DescriptionInfluencers are paid a fixed amount for each sponsored post or story.
Average Rate
Nano$50 - $200 per post
Micro$200 - $1,000 per post
Macro$1,000 - $5,000 per post
Mega$5,000+ per post
Cost Per Engagement
DescriptionBrands pay influencers based on the number of engagements (likes, comments, shares) a post receives.
Average Cpe$0.05 - $0.15 per engagement
Affiliate Marketing
DescriptionInfluencers earn a commission based on the sales generated through their referral links or discount codes.
Commission Rate5% - 20% of the sale price
Monetization Strategies
Brand PartnershipsCollaborations with publishing houses, book retailers, and writing software companies for sponsored posts and endorsements.
Affiliate MarketingEarning commissions through affiliate links for books and writing tools.
Content Creation ServicesOffering services like book reviews, editing, and writing workshops.
Digital ProductsSelling e-books, writing guides, and literary merchandise.
Online CoursesProviding online writing courses and workshops.
Popular Instagram Influencer With Instagram Id
0
NameRupi Kaur
Instagram Id@rupikaur_
1
NameLang Leav
Instagram Id@langleav
2
NameAtticus Poetry
Instagram Id@atticuspoetry
3
NameElizabeth Gilbert
Instagram Id@elizabeth_gilbert_writer
4
NameAustin Kleon
Instagram Id@austinkleon

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Last check date: 2025-04-14 Time Zone: Asia/Kolkata

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